New Inkjet Innovation: How Jettable Primers Save You Time, Money & Stress
While inkjet printing leads the way in print flexibility and speed, it can still fall short when it comes to durability and adhesion … until now. Introducing new JetBright jettable primers from AutoTran, Inc. (asi/12555): your solution to printing on challenging substrates flawlessly and faster than ever before. Discover all of the benefits these new jettable primers offer and how you can upgrade your inkjet printing capabilities today.
What Are JetBright Jettable Primers?
JetBright jettable primer is a digitally applied pretreatment layer delivered through an inkjet printhead directly onto the substrate before the primary inks are printed. Unlike traditional flood coating or manual primer processes, jettable primer is applied only where needed, can be digitally controlled and integrates seamlessly into single-pass or inline systems.
Let’s review all the benefits switching to jettable primers will bring to your inkjet printing operations.
Benefit #1: Superior Adhesion to Difficult Substrates
Many promo materials are engineered to resist absorption. While this is great for durability, it makes it difficult for inks to adhere to them. Without a primer, you’ll likely encounter inks bonding poorly or flaking off – not ideal.
JetBright jettable primers will eliminate these issues by helping ink bond more effectively, resulting in stronger adhesion, greater durability and increased scratch and chemical resistance. This ensures high-quality printing results, even on the most difficult substrates. Ink adhesion is especially important for products that will be exposed to moisture or friction, such as tumblers, glassware, packaging and labels. If you print a lot of these products, it’s definitely worth investing in high-quality primers.
Benefit #2: Enhanced Print Quality
When it comes to promotional product decoration, print quality is everything. You need to represent your client’s logo in accurate and vivid detail to reinforce their brand. If you print on untreated substrates, you risk ink spreading and blurry artwork – and likely losing that client’s business in the future.
Avoid these challenges by using JetBright jettable primers, which will help control ink absorption, reduce feathering, maintain fine detail and improve color vibrancy. The result? Sharper edges, clearer text, and more visually appealing graphics that will lead to return customers and repeat orders. Crisp graphics are not only important for branding, they’re also essential for successfully scanning bar codes and QR codes. Keep this in mind when you print products that have a digital component to factor in.
Benefit #3: Ability To Print New Products
Without the latest primer technology, you may be limited to decorating a narrow range of compatible materials. This restricts both design flexibility and purchasing options, reducing the amount of projects you can successfully take on and profit from.
When you add JetBright jettable primers to your inkjet printing process, you’ll be able to decorate products made from materials you previously had to walk away from, such as untreated plastic, glass, metal and ceramic. This allows you and your clients to choose product materials based on performance and cost, not just printing limitations. This is a savvy way to set your business apart from competitors, thanks to the greater range of products you can fulfill orders for.
Benefit #4: More Environmentally Responsible
Printing without primers often leads to a poor sustainability caused by wasted product due to reprints, higher operational costs and increased chemical usage. Thankfully, switching to JetBright jettable primer is a simple way to make your decoration business more sustainable and environmentally friendly.
Because JetBright jettable primers enhance print consistency and reliability, you’ll achieve less waste, fewer quality issues and reduced downtime. Additionally, since these primers are only applied to the area where ink will land and not the entire surface, you’ll also enjoy less chemical usage, lower operational costs and more environmentally responsible processing. Over time, these efficiencies will translate into measurable cost savings and a reduced carbon footprint that you and your clients can feel good about.
Benefit #5: Streamlined Production Process
Manually applying primer adds time, labor and complexity to production workflows. There is also the potential for human error, such as fingerprints from wiping on primer causing poor print spots from the natural oils on hands. If you want to streamline your inkjet decoration process and eliminate costly mistakes, JetBright jettable primer is a must.
By incorporating these primers into your operations, you’ll reduce process steps, reduce material pretreatment delays and support inline, single-pass production. All of this combined means you can print with fewer steps, less mistakes and increased speed, allowing you to take on more orders than you could before.