Ah, summer: the season of sunshine, sand and … sunburnt lips? Lip balm is in hot demand this season thanks to its moisturizing and sun-blocking benefits. We’re breaking down the top markets for lip balm orders along with summer-approved products your clients (and their lips) will love. Mwuah!
Beaches and sunburn often go hand-in-hand – but it doesn’t have to be that way. Your clients can capitalize on this summertime need with promos that offer sun protection, such as lip balm. While sunscreen is important, travelers often forget their lips can burn too. Not to mention, lip balm is a common item vacationers leave at home, throwing a wrench in their plans if they get burnt on the beach. Tell your clients they can come to the rescue by giving away lip balm with a high SPF – ensuring soft lips and smooth sailing on their vacay.
Raining Rose Recommends:
Mineral Sunscreen Tottle and Lip Balm Combo (MnrlCombo)
Keep lips and skin protected with pocket-sized sun protection. Vacationers will be impressed when they receive two-for-one benefits. Best of all? It’s made with zinc, water-resistant and reef-safe.
Bonus Tip: Score Gift Shop Sales
Don’t forget that gift shops are big business with hospitality clients. In fact, last year the gift shop and cards industry accounted for $17 billion in revenue, per IBISWorld. Let your clients know that not only does lip balm make a great giveaway, it’s also a popular product to stock in gift stores and resort shops. Vacationers won’t hesitate to buy a couple of tubes if it means their lips will stay safe from sunburn on their trip.
Festival season is upon us – which means the sun is out in full force, too. Concert promos can be tricky, considering all the limitations of what’s allowed inside venues and what attendees can carry. Here’s where lip balm boasts double the benefits. Not only are tubes of lip balm allowed inside, recipients will also gain exposure to your client's logo with every application. Forget bulky promos like T-shirts or tote bags. Instead, pitch concert-ready promos music lovers can simply slip into their pockets and use all day, no problem.
Raining Rose Recommends:
Lip Sips SPF 15 Broad Spectrum (LipSipsSPF15BS)
Festival-goers will love lip balm with soda-inspired tastes. See if beverage clients sponsoring the summer show circuit are interested in investing – they’ll find familiar flavors such as Root Beer, Orange Soda and Shirley Temple.
Bonus Tip: Branding After Hours
Glow-in-the-Dark Lip Balm (GlowInTheDarkLB)
If the party is raging into the night, give this glow-in-the-dark giveaway a try. Your client’s branding will shine bright all night long, offering more impressions for music lovers celebrating until the sun comes up.
Make more green by hitting the green. Lip balm is a super popular promo with golfers thanks to how long and hot golf matches can be. It takes a while to finish all 18 holes – and lips often get chapped and burnt sooner than you think. Recipients will appreciate being given promos that keep their lips protected, creating a positive brand association and making them feel valued. Don’t limit yourself to just golf courses either – many corporate clients host golf networking events and fundraisers too. Talk to your existing accounts and discover plenty of above-par opportunities for lip balm orders.
Raining Rose Recommends:
Premium SPF 30 Broad Spectrum Lip Balm (PremiumSPF30BSLB)
Don’t let end-users show up at the last hole with sunburnt lips. SPF 30 will keep chapping at bay, ensuring a positive association and avoiding an embarrassing faux pas.
Bonus Tip: Have Lip Balm, Will Travel
Clip Cap (ClipCap)
Take any lip balm on the go with this carabiner clip cap. Clip it to a purse or bag for easy transport. Plus, you can promise your clients extra impressions from every passerby.
The great outdoors can become not-so-great if you’re suffering from sunburnt lips. For outdoor recreation customers (think scout troops and summer camps), sun protection is critical – especially when kids are involved. Keep the fun going all day long by suggesting your clients invest in branded lip balm. These advertising tools won’t only keep children burn-free, they’ll also give campers better experiences. Think about it: Would you be eager to return to a camp when all you can remember from it is getting an awful sunburn?
Raining Rose Recommends:
Mineral SPF 15 Broad Spectrum Lip Balm (MineralSPF15BSLB)
Give parents peace of mind about their kids staying safe from the sun with this water-resistant lip balm. Also, it’s made with zinc oxide – nature lovers, rejoice!
Bonus Tip: Keep It Simple Outside
While lip balm comes in a range of fun flavors and scents (Raining Rose is proud to offer dozens your clients can choose from!), it’s best to keep it simple with outdoor recreation groups. Sweet scents can attract pests like flies and mosquitoes, so opt for unscented or natural ingredients like sunflower seed oil or beeswax.
Help your clients connect with their community and they’ll be customers for life. Local businesses benefit from establishing their presence with people in their neighborhood, so community events are key places to hand out promos. Lip balm is perfect for this because it’s an “on-your-person” item – recipients will take tubes with them back home, and they’ll be on hand when they have a need your clients can help fulfill.
Raining Rose Recommends:
Premium SPF 15 Broad Spectrum Lip Balm (PremiumSPF15BSLB)
Not only does this lip balm come in a range of colors, you’ll also have your pick of delicious flavors like Bubblegum, Lemonade and Watermelon Twist – sure to please local prospects.
Bonus Tip: Get Creative With Color
Turn lip balm into a branding tool by using colored caps to your advantage. Not only can you use lip balm to call out company colors, you can also create a positive association with your client’s cause or key features. For example, go for green caps for an investment firm or environmental group. Or, pick red for a health organization or hospital.
