Back-to-school shopping happens over an eight-week period from early July to late August and will account for more than $27 billion in sales in the U.S. in 2018.1
So what’s a great way for your customers to cash in on the second-biggest sales season of the year?
Logoed activewear. More than half of all back-to-school shoppers in 2018 will belong to the millennial age group,1 which already spends over $2 billion a year on activewear.2 When you do the math, it’s clear for shoppers between the ages of 22 and 36 — such as parents or college students — activewear will be a hot commodity.
Help cross a few items off students’ shopping lists by encouraging your clients to give away items recipients will use. This way, end-users can move in style and your customers can move the marketing needle!
Tonal Blend Quarter-Zip Pullover
Sharp, sporty look perfect for class or going to the gym
Healthy living has become an unstoppable trend
Backed by the Badger Lifetime Performance Guarantee TM
Sporty gear means a lot of sales opportunities.
One avenue you should explore is gyms and fitness centers. Performance wear from Badger is great for training and practice, so you can bet athletes will wear it on the reg. This means your customers will get their logos directly in front of their target audience — other athletes — which means even more impressions.
This sporty selection is also perfect for high school and university sports teams. Why?
Two words: team packages. These large orders mean a big payout for you and fresh swag for your customers. Now’s the time to pitch team uniforms and gym class gear for schools looking to stock up for the new year. Look good, play better.
-
100% polyester — color consistency every time
-
Moisture-wicking fabric — keeps athletes cool and dry
-
Antimicrobial Properties — stops odor-causing bacteria
-
Color selection — plenty to mix and match
B-Core Women’s Racerback Tank Top
Exceptional breathability so athletes stay cool and comfortable while training
Pro Mesh 9” Inseam Pocketed Shorts
Super-lightweight with side pockets for athletes on the go — great for team packages
Zero in on:
-
High school and college sports teams
-
Booster clubs
-
Parent-teacher organizations
-
University gift shops
-
Nonprofits
-
Golf pro shops
-
Local sporting goods stores
-
Gyms and fitness centers
-
Online fitness apparel stores
-
Bootcamp fitness classes
The comfort athletes prefer in the looks they love
Lightweight, soft and stylish — consider Alternative Apparel the Swiss Army knife of warm-weather tees.
From going to class to hanging out with friends to just getting home from work, these are the shirts end-users will want to throw on. This casual collection speaks to an active lifestyle, making it versatile enough to appeal to a wide range of customers.
Eco-Jersey Feeder Stripe Polo
Hand-treated with intentional imperfections for worn-in softness and style
Vintage 50/50 Keeper Ringer Tee
Great for company swag and giveaways
Women’s Inside Out Sleeveless Tee
Loose and flowy fit — a favorite among millennials
Zero in on:
-
Fraternities and sororities
-
College clubs
-
School gift shops
-
Community organizations
-
Restaurants, breweries and bars
-
Startups and corporate employers
-
Volunteer and charity events
-
Yoga studios
-
Organic cafes and restaurants
-
Juice bars and smoothie shops
Styles and fabrics for every athlete
J. America boasts a casual look with all the comfort of gymwear.
Students already rock this type of clothing for almost anything, from brisk walks to class to kickin’ it with friends on a chilly night.
Warm, athletic and comfy — three reasons this gear will stay out of closets and make impressions in public. It's exposure your customers can count on!
In 2017, the average back-to-school shopper planned to spend a total of $282 on casual wear and gym clothes.1
Women’s Cosmic Fleece Contrast Hooded Pullover Sweatshirt
Made of high-quality materials with thumbholes on the cuffs and a front pouch pocket
Vintage Athletic Hooded Sweatshirt
Classic look and comfy fit — ideal for spiritwear
Omega Stretch Terry Women’s Pants
Four-way stretch fabric for all-day comfort
Zero in on:
-
High school and college sports teams
-
School gift shops
-
University clubs
-
Yoga studios
-
Local department stores and boutiques
-
Small retail stores
-
Online clothing retailers
-
Vacation spots
Lightweight Windbreaker Zip Jacket
Wind- and water-resistant with side pockets for essentials
Perfect millennial combo of fashion and comfort
Independent jackets and coats are smooth, sleek and sporty — the type of activewear people grab from their closets during late fall and early spring.
Their biggest selling point: lightweight protection from the elements in a look athletes love.
Tell customers to spread the word by imprinting a mainstream favorite. They can offer an upgrade in style for an uptick in impressions!
Shoppers hitting stores before August are likely to spend an average of $532, which is 16% higher than the remaining 40% shopping in August or later.1
Unisex Poly-Tech Full-Zip Track Jacket
Fusing fashion with function
Hooded Water-Resistant Windbreaker Jacket
Antique brass eyelets and old-school snaps
Zero in on:
-
High school and college athletics
-
Sports clubs
-
Local sporting goods stores
-
recreational sports teams
-
Athletic clothing retailers
A brand synonymous with athletic fashion
Backpacks from Oakley offer plenty of space for everything student athletes need, from practice gear to books and tech.
Remind customers that these promos will be used for many years to come for school, training, practice and even traveling.
Tell them their brand goes wherever athletes do. The more they stuff into these bags, the bigger their brand becomes.
97% of back-to-school shoppers plan to buy clothing and accessories.1
20L Holbrook Backpack
Simple yet sharp, with enough real estate for a great logo
55L Gym-to-Street Duffel Bag
Super-durable with a slew of pockets for easy storage
30L Enduro 2.0 Backpack
Padded back and shoulder straps, and plenty of pockets
Zero in on:
-
High schools and universities
-
Athletic clubs
-
Amateur and collegiate sports
-
Fitness and wellness centers
-
Community events
Of all your choices for back-to-school pitches, activewear should be at the top of your list. As you already know, it’s best to give away popular items people already love.
With the growing trend of healthy living, the choice is clear: activewear is where it’s at! Your customers are bound to get a rewarding ROI when they invest in clothing nearly every student wants. Help make their brands just as active as those who will soon be wearing their gear!
1. 2017 Back-to-School Survey, Deloitte, 2017.
2. Millennials, Athleisure, and E-commerce Continue to Drive Apparel Sales, But Growth Has Slowed, NPD Group, 2018.
3. Why Millennials Love Activewear—The Numbers Behind This Explosive Growth, Multichannel Merchant, 2016.
Back-to-school shopping happens over an eight-week period from early July to late August and will account for more than $27 billion in sales in the U.S. in 2018.1
So what’s a great way for your customers to cash in on the second-biggest sales season of the year?
Logoed activewear. More than half of all back-to-school shoppers in 2018 will belong to the millennial age group,1 which already spends over $2 billion a year on activewear.2 When you do the math, it’s clear for shoppers between the ages of 22 and 36 — such as parents or college students — activewear will be a hot commodity.
Help cross a few items off students’ shopping lists by encouraging your clients to give away items recipients will use. This way, end-users can move in style and your customers can move the marketing needle!
Tonal Blend Quarter-Zip Pullover
Sharp, sporty look perfect for class or going to the gym
Healthy living has become an unstoppable trend
Backed by the Badger Lifetime Performance GuaranteeTM
Sporty gear means a lot of sales opportunities.
One avenue you should explore is gyms and fitness centers. Performance wear from Badger is great for training and practice, so you can bet athletes will wear it on the reg. This means your customers will get their logos directly in front of their target audience — other athletes — which means even more impressions.
This sporty selection is also perfect for high school and university sports teams. Why?
Two words: team packages. These large orders mean a big payout for you and fresh swag for your customers. Now’s the time to pitch team uniforms and gym class gear for schools looking to stock up for the new year. Look good, play better.
-
100% polyester — color consistency every time
-
Moisture-wicking fabric — keeps athletes cool and dry
-
Antimicrobial Properties — stops odor-causing bacteria
-
Color selection — plenty to mix and match
B-Core Women’s Racerback Tank Top
Exceptional breathability so athletes stay cool and comfortable while training
Pro Mesh 9” Inseam Pocketed Shorts
Super-lightweight with side pockets for athletes on the go — great for team packages
Zero in on:
-
High school and college sports teams
-
Booster clubs
-
Parent-teacher organizations
-
University gift shops
-
Nonprofits
-
Golf pro shops
-
Local sporting goods stores
-
Gyms and fitness centers
-
Online fitness apparel stores
-
Bootcamp fitness classes
The comfort athletes prefer in the looks they love
Lightweight, soft and stylish — consider Alternative Apparel the Swiss Army knife of warm-weather tees.
From going to class to hanging out with friends to just getting home from work, these are the shirts end-users will want to throw on. This casual collection speaks to an active lifestyle, making it versatile enough to appeal to a wide range of customers.
Eco-Jersey Feeder Stripe Polo
Hand-treated with intentional imperfections for worn-in softness and style
Vintage 50/50 Keeper Ringer Tee
Great for company swag and giveaways
Women’s Inside Out Sleeveless Tee
Loose and flowy fit — a favorite among millennials
Zero in on:
-
Fraternities and sororities
-
College clubs
-
School gift shops
-
Community organizations
-
Restaurants, breweries and bars
-
Startups and corporate employers
-
Volunteer and charity events
-
Yoga studios
-
Organic cafes and restaurants
-
Juice bars and smoothie shops
Styles and fabrics for every athlete
J. America boasts a casual look with all the comfort of gymwear.
Students already rock this type of clothing for almost anything, from brisk walks to class to kickin’ it with friends on a chilly night.
Warm, athletic and comfy — three reasons this gear will stay out of closets and make impressions in public. It's exposure your customers can count on!
In 2017, the average back-to-school shopper planned to spend a total of $282 on casual wear and gym clothes.1
Women’s Cosmic Fleece Contrast Hooded Pullover Sweatshirt
Made of high-quality materials with thumbholes on the cuffs and a front pouch pocket
Vintage Athletic Hooded Sweatshirt
Classic look and comfy fit — ideal for spiritwear
Omega Stretch Terry Women’s Pants
Four-way stretch fabric for all-day comfort
Zero in on:
-
High school and college sports teams
-
School gift shops
-
University clubs
-
Yoga studios
-
Local department stores and boutiques
-
Small retail stores
-
Online clothing retailers
-
Vacation spots
Lightweight Windbreaker Zip Jacket
Wind- and water-resistant with side pockets for essentials
Perfect millennial combo of fashion and comfort
Independent jackets and coats are smooth, sleek and sporty — the type of activewear people grab from their closets during late fall and early spring.
Their biggest selling point: lightweight protection from the elements in a look athletes love.
Tell customers to spread the word by imprinting a mainstream favorite. They can offer an upgrade in style for an uptick in impressions!
Shoppers hitting stores before August are likely to spend an average of $532, which is 16% higher than the remaining 40% shopping in August or later.1
Unisex Poly-Tech Full-Zip Track Jacket
Fusing fashion with function
Hooded Water-Resistant Windbreaker Jacket
Antique brass eyelets and old-school snaps
Zero in on:
-
High school and college athletics
-
Sports clubs
-
Local sporting goods stores
-
Recreational Sports teams
-
Athletic clothing retailers
A brand synonymous with athletic fashion
Backpacks from Oakley offer plenty of space for everything student athletes need, from practice gear to books and tech.
Remind customers that these promos will be used for many years to come for school, training, practice and even traveling.
Tell them their brand goes wherever athletes do. The more they stuff into these bags, the bigger their brand becomes.
97% of back-to-school shoppers plan to buy clothing and accessories.1
20L Holbrook Backpack
Simple yet sharp, with enough real estate for a great logo
55L Gym-to-Street Duffel Bag
Super-durable with a slew of pockets for easy storage
30L Enduro 2.0 Backpack
Padded back and shoulder straps, and plenty of pockets
Zero in on:
-
High schools and universities
-
Athletic clubs
-
Amateur and collegiate sports
-
Fitness and wellness centers
-
Community events
Of all your choices for back-to-school pitches, activewear should be at the top of your list. As you already know, it’s best to give away popular items people already love.
With the growing trend of healthy living, the choice is clear: activewear is where it’s at! Your customers are bound to get a rewarding ROI when they invest in clothing nearly every student wants. Help make their brands just as active as those who will soon be wearing their gear!
1. 2017 Back-to-School Survey, Deloitte, 2017.
2. Millennials, Athleisure, and E-commerce Continue to Drive Apparel Sales, But Growth Has Slowed, NPD Group, 2018.
3. Why Millennials Love Activewear—The Numbers Behind This Explosive Growth, Multichannel Merchant, 2016.