Exclusive Infographic -
Why Apparel Is the Best Promotional Sales Builder
About 90% of people wear T-shirts daily – over 286 million tees are worn in the United States each day throughout the year, according to t-shirtday.com. In addition, the average person owns 27 T-shirts.
58% of U.S. consumers have a promotional T-shirt, making it the most owned promotional product according to ASI’s Global Advertising Specialties Impressions Study 2016. Furthermore, according to Counselor’s State of the Industry 2018, T-shirts rule as a sales maker, accounting for the largest portion of apparel’s overall promotional product sales.
Why are they so popular? Because the right promotional garment is useful, comfortable and makes an emotional connection. Check out this infographic for insights to share with your clients about the power of T-shirts and how you can build even more sales with them and other favored apparel pieces.
Consumers know who gave them their promotional T-shirt, especially in the Midwest region:
Percent of Consumers Who Recall the Advertiser from Their Promotional T-Shirts:
No matter where in the country your clients are, about 90% of consumers will recall their brand from their promotional T-shirts. That’s a ton of brand awareness and exposure for your client’s logo or design!
T-shirts were the most searched product on ESP in the months of March, April and June.
Top 5 Impression-Getters
Four of the top five impression generators on a monthly basis are apparel/accessories. Here’s the rundown.
Impressions Generated Per Month
How Long Will You Keep Beloved Apparel?
The average time a T-shirt is kept, according to an ASI survey, is six months. This means 2,450 impressions for each month it is kept and worn, or almost 15,000 impressions for your client’s brand or design to be seen!
Keep in mind, however, an online poll by www.totalnewswire.com asking participants, “What will it take to throw out a T-shirt?” prompted the following responses that suggests much more loyalty to a beloved garment –
and likely a longer time being worn
on the streets:
Grow your margin with the addition of accessories, planning a workwear/teamwear program or recommending decoration that sets your client’s artwork apart. Specialty techniques such as foil, glitter, all-over printing, multimedia or water-based prints create added value and long-term interest for the recipient. Choosing garments with fashionable details and finer fabrics increases wearability and the amount of time the garment is kept.
Growing Sales Opportunity
According to a recent market report published by Credence Research Inc., “Custom T-Shirt Printing Market – Growth, Share, Opportunities, Competitive Analysis, and Forecast 2017 – 2025,” the custom T-shirt printing industry offers a quickly growing sales opportunity. The global market for custom T-shirt printing is expected to witness considerable growth with rising household income levels globally and with shifting trends toward fashionable apparel. Moreover, the rapid penetration of e-tailing in the fashion space has had positive impact on the fashion industry in general. The T-shirt category, especially custom print and designed, has exhibited a higher acceptance for e-tailing. The global market for the custom T-shirt printing industry is expected to cross U.S. $10 billion by 2025 at a CAGR of 6.3% through the forecast period 2017 – 2025.
