Make the Sale:
How To Sell Outdoor Advertising for Any Event
Master the art of selling outdoor advertising for any type of event with help from Above & Beyond Inc. You’ll learn which premium products make the best fit for popular branded events in your area so you can secure more sales and ensure satisfied customers.
Concerts & Music Festivals
Above & Beyond Inc. Product Example
As summer is the hot season for concert tours and festivals, it’s important these outdoor events offer some shade via tents for fans and vendors to cool off from the scorching temperatures. Don’t limit yourself to just venues or hosting companies either – do some research into event sponsors as well to discover additional potential clients that will be setting up shop during the show. These businesses will also need branded tents for a professional space to sell their wares.
Another savvy festival sales tip? Consider the reach of social media. Music fans love snapping pics and recording videos to post on Instagram and TikTok. Recommend music clients invest in custom inflatables that can be used as photo backdrops. After revelers strike a pose and post online, your clients will enjoy tons of impressions with every view, like or repost.
College & Job Fairs
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Above & Beyond Inc. Product Examples
For events like college and job fairs to be successful, it’s important that attendees have a designated place to sit down and talk to volunteers to learn more. Branded tablecloths serve this purpose perfectly, especially when decked out in full-color graphics that showcase the school or business’s branding.
Another key consideration is how competitive these networking and education events can be. Your clients will be looking for ways to stand out and attract prospective talent and students. Promo Towers from Above & Beyond Inc. are sure to do just that. These versatile display items come in a variety of sizes and are treated with UV and Teflon coating, ensuring they maintain their appearance year after year.
Charity Events & Fundraisers
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Above & Beyond Inc. Product Examples
When it comes to charities and nonprofits, your main focus should be recommending affordable event items that deliver great impact. As these organizations need to direct their funds towards important causes and initiatives, they’ll be more likely to sign on the dotted line if you come prepared with price-friendly products that will make their fundraisers and outreach events a success.
Retractable banners are not only cost-effective; they’re also easy to transport and offer a large imprint area to display information about the charity or event. This is a great way to appeal to potential donors or simply spread awareness amongst passersby. Backdrops are also a great way to attract attention and mark off your client’s fundraising area without investing in an entire branded shelter.
Farmers Markets
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Above & Beyond Inc. Product Examples
As the weather gets warm, farmers markets begin popping up all over town, giving local businesses a chance to sell fresh produce and baked goods to their communities. These small businesses need affordable ways to promote their company outside, which is why we recommend flags as a top product to present.
Be sure to talk to these clients about trash bin covers too. As many shoppers will be buying fresh food to eat then and there, decking out garbage cans with branding is an excellent way to secure extra impressions every time plates and napkins are thrown out.
Sporting Events
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Above & Beyond Inc. Product Examples
From games to competitions to summer camps and beyond, sporting events are a lucrative market for outdoor advertising items. Tents will be a top request from recreational, school-associated or even professional leagues. Not only can the weather get hot during outdoor sports events, athletes will also work up a sweat while they play, so it’s crucial they have a place to cool down and sip water. The sports leagues themselves will love the large imprint area that’s perfect for imprinting with team names and mascots.
Don’t forget about the parents and fans either! Booster clubs will appreciate the affordable price point of tablecloths, which they can use to dress up tables as they sell gameday gear. Make it easier for sports fans to spot their location with full-color tablecloths showing off their team colors in style.
Company Picnics & Events
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Above & Beyond Inc. Product Examples
In an effort to keep morale high and show employee appreciation, many companies use the nice summertime weather to host outdoor company picnics and events. Recommend these corporate clients get staff excited by displaying custom banners outside to not only decorate the area, but to communicate party themes as well.
Tents are a smart sell if companies plan to get catering for their events, as the covered shelter will provide shade, protect from UV rays and prevent wind from blowing around party supplies.