Cost-Saving Strategies:
How To Win Sales With Budget-Conscious Clients
Keeping costs down is a big priority for end-buyers this year – and a common obstacle you’ll face in securing promo orders if you’re not prepared. Come to your sales calls ready with talking points and product ideas that put those fears to rest so you can work within your client’s budget and walk away with the order.
Strategy #1: Offer Affordable Products With Premium Appeal
When your clients have strict advertising budgets, it’s important that you suggest branding solutions that offer plenty of bang for their buck. If you can explain how they’re getting a great deal on upscale products, your clients will be more likely to sign on the dotted line.
For example, water bottles with branded labels from Alexa Springs, Inc. (asi/34037) are a low-cost luxury item that won’t break the bank, yet still offer the prestigious appeal your clients desire. Let them know how passing out individual bottles of water will impress their potential customers and communicate a high-end brand perception without the high cost, thanks to these premium features:
Sourced from protected springs in the Ouachita National Forest
Rich mineral content for a crisp, refreshing taste
Rigorous filtration and testing process onsite and through independent labs
Automated bottling line that keeps products untouched by humans
Bottles are nontoxic, nonhazardous and fully recyclable
Strategy #2: Ensure There Won’t Be Any Extra Fees
No one likes surprises when it comes to cost increases. Unexpected extra fees can be the deciding factor in clients placing their order or walking away. Make sure you have a supplier partner lined up with transparent and reliable pricing.
Look for a supplier like Alexa Springs, Inc., who is completely vertically integrated. This means that they own every step of their business, all the way from sourcing water to distribution, so you’ll never be surprised by extra charges caused by outsourcing third parties. Best of all, this supplier also requires no setup fees, allowing you to eliminate a common cost concern and friction point when closing the sale.
Strategy #3: Showcase Use Cases That Illustrate Return on Investment
While price is an important factor in purchasing decisions, return on investment should also be considered. If you can explain how products deliver business value beyond the initial cost, clients will be more willing to invest. They'll believe in the power of branded products, which can lead to future orders.
Share the examples below to illustrate real-life examples of the great return on investment your clients can expect when you partner with Alexa Springs, Inc.
Banks
Benefits like free bottles of water communicate prestige and professionalism, a savvy way to get guests to do business with banks and financial institutions.
Car Dealerships
Automotive clients can leave a case of water in car trunks or hand them out during sales meetings to motivate buyers to purchase a vehicle.
Fitness Centers
Giving gym guests a cold bottle of water after their workout provides an appreciated perk to justify more expensive membership tiers.
Golf Courses
Convey a sense of exclusivity and luxury with free, crisp bottles of water that will entice guests to become members at prestigious golf and country clubs.
Home Builders
Real estate and construction groups can pass out water bottles during sales meetings to instill a sense of trust and support with homebuyers.
Hotels
Hospitality clients can greet VIP guests with free bottles of water in their rooms or sell them in mini bars or in hotel gift shops.
Strategy #4: Explain How Shipping Is Less Expensive Than They Think
There is the misconception with some promo products – particularly heavy or large items – that there will be exorbitant shipping costs, especially if products need to travel far. While you know that’s not always the case, make sure you can explain why to win your client’s trust.
Take water bottles with branded labels, for instance. While some clients might assume these products are heavy and require expensive freight shipping, they’d be mistaken. Because Alexa Springs, Inc. has seven warehouse locations and an impressive distribution network across the country, they can strategically source your order from the closest possible location to the destination. Your clients will never overpay on freight.
Watch this short video to learn more about Alexa Springs, Inc.’s distribution network and other supplier benefits.
Coming Soon:
New High-Speed Bottling Line from Alexa Springs, Inc.
Alexa Springs, Inc. is proud to announce its new high-speed, fully automated bottling line, launching on November 1, 2025. This new line will be able to bottle over 100 pallets a day – that’s equivalent to approximately 190,000 bottles a day! With this type of production capacity, you can enjoy turnaround times of no more than two weeks, which is much faster than the current standard times offered in the industry.
Now, not only can you offer your clients water bottles with branded labels for less than they think, you can also fulfill orders faster than competitors.