Selling Opportunity #1: Sports

It's called a stadium cup for a reason.

Drinkware is one of the most popular promotional products. In fact, the Counselor State of the Industry 2018 report found that drinkware made up 7.6% of all distributor sales last year. That’s a big percentage coming from just one product type.

The best part of drinkware is the variety of options for different types of clients. For instance, a to-go thermos or mug is great for corporate clients to give to their employees, while stadium cups make an excellent giveaway for kids. Take a look at businesses in your area that are inclined to invest in domestic-made promos and you’ll find drinkware to fit their needs.

Stadium Cup Customers:

• Professional teams
• Sports stadiums
• Recreation leagues
• Training facilities
• Sports camps

American Zebra Recommends:

The 32-oz. Stadium Cup (#9032)

This cup’s larger size makes it the perfect souvenir to remember a special game. Not only can your sports clients hand them out as freebies to increase ticket sales, they can also sell them as mementos in gift shops or use them to serve soda with hotdogs and popcorn.

Selling Opportunity #2: Education

Get smart with your sales presentations.

Stadium cups are a promo favorite for kids, which is why they're so appealing to clients in the education sector. They're great for use during school hours, and students can take them to use at home or display in their rooms, delivering impressions at all hours of the day. Plus, their reusable nature will keep school spirit high long after the first interaction.

While sporting events for schools are a big draw for stadium cups, there are plenty of other branding opportunities off the court. Contact local booster clubs or reach out to faculty members involved with the student government to provide promo cups for dances, fundraisers and pep rallies. These mementos are great for special events and will encourage children and their parents to get involved.

Stadium Cup Customers:

• Colleges and universities
• Preschools and K-12
• Day care centers
• Local booster clubs
• After-school programs

American Zebra Recommends:

The 12-oz. Stadium Cup (#8112)

Little hands will have no problem holding on to this smaller stadium cup style. Best of all, since this promo is made from plastic, it won't break if children accidentally knock it over during snack time.

Selling Opportunity #3: Nonprofits

Saving the world one cup at a time.

For nonprofits, cost-effective promos are the key to the sale. While other industries have deeper pockets for marketing initiatives, nonprofits need to conserve funding for their greater goals, whether they're trying to protect the environment or fight for human rights issues around the world. Since they need to spend smart, affordable promos that deliver excellent exposure are crucial. That's where stadium cups come in.

According to ASI's Ad Impressions Study of 2016, half of all U.S. consumers who own logoed drinkware use it 2-3 times a week or more. That means tons of repeat exposure for items that can cost just cents – a great ROI for cost-concerned clients. Not only is their reusability great for their pocketbooks, it also ties in perfectly with nonprofits' dedication to ethical and sustainable efforts.

Stadium Cup Customers:

• Environmental groups
• International organizations
• Animal advocacy groups and shelters
• Child mentorship programs
• Healthcare awareness and prevention groups

American Zebra Recommends:

The 22-oz. Smooth Stadium Cup (#8722)

There's plenty of room on this stadium cup to imprint all the information about your client's cause. Suggest your clients hand beverages out at fundraising events to draw people in and then let the cups deliver the sell themselves.

Selling Opportunity #4: Healthcare

Deliver a healthy dose of promo success.

Stadium cups are the perfect promo prescription for healthcare clients. Rather than health tools that are useful but only used a handful of times a year, stadium cups have everyday appeal, which means more exposure for your clients.

While they may not be a medical item, they still can promote a healthy message: Dentists can hand them out to kids to hold their tooth brushes in the bathroom, or use them to rinse their teeth with mouth wash. Hospitals and doctors' offices can distribute them to promote proper hydration, or to use to assist in swallowing pills.

Stadium Cup Customers:

• Hospitals
• Doctor and dentist's offices
• Urgent care centers
• Specialty centers and clinics
• Nursing homes and assisted-living centers