New Year,
New Sales Tactics:
5 Distributor Tips to Start 2022 Strong
It’s a new year, and if one thing has become clear, it’s that the promo industry – and the world at large – is constantly changing. Have you updated your sales tactics to speak to current times? Don’t worry, we’re not talking major overhauls. You can drastically increase sales, impress clients and streamline daily tasks all by making these small changes to your distributorship this year.
Distributor Tip #1:
Look for low minimums.
While of course we all want large quantity orders, smaller projects are also essential in building up your customer base and fulfilling every need your clients come to you with – some may only need a few pieces. Don’t make the mistake of turning away these projects because of small quantities, as this could result in you missing out on big profits.
For example, that small business coming to you for a dozen customized awards could come back a few months later needing 1,000 T-shirts for an upcoming trade show. That nonprofit needing a few personalized donor thank-you gifts may need hundreds of reusable sports bottles and tote bags for their next charity run.
Plain and simple: One small order could lead to larger orders in the future. If you impress clients on their small quantity orders now, you’ll be the first person they call when they’re ready to invest in more promo later on.
Low Minimums
Small quantity orders will never be an issue with ASI supplier BEL Promo, as they offer low 12-piece minimums on their entire product catalog. Yup, you read that correctly: Every. Single. Product.
Distributor Tip #2:
The bigger the product selection, the better.
We’re not saying you should overwhelm your clients with multitudes of promo options. However, if you work with a supplier who carries an expansive catalog of products, you’ll never have to worry about your client’s requested product being out of stock. Simply swap in a similar style in your sales presentations and keep discussions moving forward, all without having to switch suppliers.
Products being out of stock is a common issue with the rampant supply chain issues and inventory shortages, so this simple tactic can ensure you’re never leaving clients disappointed by inventory issues out of your control. After all, if your supplier is out of stock, you’re the one who will ultimately have to tell clients, “Sorry, I can’t get that for you."
Large Product Selection
Consider BEL Promo your one-stop shop for virtually any product on your client’s wish list. Not only does this supplier carry many different product categories, they offer tons of SKUs within each category, so you’re never left without options. See what we mean by checking out the product offerings snapshot below.
Distributor Tip #3:
Simplified pricing leads to sales.
We’ve all been there: Struggling to determine which costs are included in pricing, or even worse – awkwardly explaining to clients they owe more than you originally quoted, due to extra hidden fees. This is never a good situation to put yourself or clients in, and a surefire way to miss out on their business moving forward.
Make things easier for yourself and your clients by partnering with a supplier who makes pricing easy from the get-go. That way, you won’t ever be left in an uncomfortable situation regarding cost and your clients will always get exactly what they planned to pay for.
Simplified Pricing
BEL Promo takes the complication out of cost, so you always know exactly what to quote your clients. Prices include all extra fees already, so that number won’t change as your order gets created. Even better, BEL Promo offers a simple decoration pricing structure with three tiers already determined to make imprint selection a breeze too.
Distributor Tip #4:
Set yourself up for repeat orders.
One easy way to get more reorders? Let clients know they won’t need to pay any more setup fees. The simple fact that they’ll be able to save on their reorder makes it easy to sign on the dotted line to place the request – especially if the first order exceeded their expectations.
Ask your supplier if they have any perks for repeat purchases. Waived reorder setup fees in particular should be a priority to find. After all, if your supplier already has all the required information setup in their system, why should your clients pay again to provide it?
Low or Waived Setup Charges
Not only does BEL Promo have a super low setup charge, that setup charge is completely waived on repeat orders so you have even fewer barriers to secure another purchase.
Distributor Tip #5:
Take advantage of supplier customer service.
Stuck in a bind or facing a unique situation you’re not sure how to handle? In times like this, lean on your supplier partner. Remember: Your suppliers are also experts in promo and may have inside information or special services you’re not aware of that can help you smooth things over with clients or resolve issues with an exciting solution. Don’t be afraid to reach out for help!
Great Customer Service
BEL Promo's customer service team is ready and waiting to help with whatever comes your way. Their dedicated team handles everything from your initial inquiry all the way through problem resolution, so you’ll always walk away with a solution.
BEL Promo:
Your 5-Star Supplier for a 5-Star Sales Year
No matter if it’s your first order or your thousandth, you can always count on BEL Promo to deliver outstanding results. But don’t take our word for it – just look at the stellar ratings and reviews this supplier has received from distributors just like you.
ESP Performance Ratings
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