Apparel remains the biggest branding need for businesses, with T-shirts and polos at the top of the list. However, the tides are turning from clients wanting only the most cost-effective options. While affordability is still an important selling point, today’s consumers expect more longevity and greater quality from wearables. As such, prioritize styles with premium features like moisture-wicking capabilities and wrinkle resistance to impress and secure the sale.

Bags are experiencing a big boom, especially as more cities and states like New Jersey ban single-use plastic bags. Help your clients get ahead of the curve and communicate their alignment with sustainable practices by investing in branded bags. We recommend including a range of styles in your sales presentations to speak to every client need. Look for budget-friendly options, more reinforced totes, and drawstring bags for those who prefer to go hands-free.

Don’t forget about wearable accessories, especially if your clients are already placing apparel orders. Not only does headwear make an excellent add-on, they can complement other wearables and further brand communications in cozy and stylish fashion. Different clients will prefer different hats, so make sure your supplier is equipped with all the popular options so you never have to say “no” to an order.

Q4 is the perfect time to present branded mugs, as there’s nothing more your clients and consumers want than to cozy up with a warm beverage under a blanket. Look for mugs in unique shapes and styles to set your client’s brand apart from other competitors. Campfire mugs with trendy speckling are especially popular, as well as oversized mugs that can be used for coffee, cocoa or even a bowl of soup.

Branded desk and office supplies will always be a common request, as these are workplace essentials. You need to buy them anyway – why not buy branded versions instead? Products like journals, pens and portfolios can be given to in-office staff, mailed to remote employees or given out as client appreciation gifts. Recommend your clients stock up now so they’re set for the year ahead.

People are always on the go, which makes tumblers and travel mugs such a great sell. Every time end-users bring your client’s branded drinkware with them to work, running errands or at the gym, they’ll be seen by passersby and spread brand messaging far. Look for items with durable construction that can handle daily use. The longer products are used, the more impressions they’ll receive, so it’s worthwhile for clients to invest in quality.