When trying to forge relationships with a new customer segment, it’s helpful to come to the table prepared with advertising ideas that align with their brand. American-made drinkware fulfills this need for U.S.-based companies, thanks to this category having both mass appeal for any audience and a made-in-the-USA story that will resonate with these businesses. American companies will appreciate that you’ve already put thought into how to help them grow their brand awareness before they’ve even officially hired you, making them much more likely to want to continue working with you in the future.

The most effective promotions happen when branded products build upon a company's existing brand and personality. Let your U.S.-based clients know that American-made drinkware will accomplish this goal for them while also delivering a great cost per impression. End-users will see that your client's commitment to supporting U.S. businesses carries through all the way to their promotional products, which strengthens consumer sentiment and reinforces the company's proud American background.

Due to the strict quality control measures and operating guidelines in place for American manufacturers, USA-made products have a reputation for being well-made. This extends to promotional products as well, such as American-made drinkware. Let clients know it's worth it to invest in drinkware items that are made in the USA due to their enhanced durability and the ethical business practices used that will win favor with audiences.