How to Sell Moisture-Wicking Apparel:
T-Shirts, Polos, Pullovers & More
As the weather gets warmer, make sure you update your apparel suggestions to include styles with performance features that keep wearers cool and dry. This extends beyond tees and tanks: Every garment you offer clients should be made from moisture-wicking fabric for successful summertime promotions.
Let’s review how to position each apparel category and popular promotional uses for each performance style.
T-Shirts
T-shirts are the quintessential piece of promo apparel, finding a place in promotions of all types, especially in the summertime. Moisture-wicking fabric is so important, as it will keep staff and volunteers sweat-free in the sun, and also ensures that end-users will wear their new gear throughout the summer months.
There’s no shortage of T-shirt styles out there, even when you narrow your sights on those with performance features only. Showcase a range of colors and fabrics to your clients to find the exact style that suits their needs. For example, charity events might call for solid-color tees in the foundation’s cause color to increase awareness. On the other hand, companies who want to appeal to younger audiences might gravitate towards trendy heathered fabric or vibrant color-blocking hues that end-users will want to keep in their wardrobes into the future.
Summer Sales Opportunities
- Charity runs and 5Ks
- Grand opening events
- Food, beverage and arts festivals
Pro Tip: Don’t forget about long-sleeve tees! Explain to clients how the moisture-wicking fabric will keep wearers comfortable despite the longer sleeves. These styles are also great for promotional activities where recipients will be moving between being indoors and outdoors, as moisture-wicking long-sleeve tees are versatile enough to keep wearers comfortable in a range of climates.
Blue Generation Recommends
Available in men’s, women’s and youth sizes, this is a versatile performance tee solution with mass appeal.
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Consider the shade Optic Yellow for usage where visibility and safety is essential, such as security crews or parking attendants.
Color blocking is especially trendy, plus it allows clients to take advantage of two colors at once in their promotional apparel.
Be sure to include heathered fabrics in your sales presentations for clients who prefer a more casual, lived-in look.
Polos
When summertime promotions call for a professional look, polos are the apparel to present. One huge sales opportunity for polos is golf events, which can include networking activities, fundraisers, client meetings or competitions.
While moisture-wicking fabric is obviously key to keep wearers comfortable, performance features become even more important when promo apparel will be given to important clients or donors. Giving these figures high-quality polos with all the bells and whistles will not only make a great impression, it will foster strong business relationships.
Summer Sales Opportunities
- Corporate uniform programs
- Golf tournaments and networking events
- Trade shows and conventions in warm locations
Pro Tip: Polo shirts are more influential in the Southeast and Southwest U.S. than any other region, per the 2022 Global Ad Impressions Study. Be sure to present performance polos to clients in these regions to secure the most sales possible.
Blue Generation Recommends
Available in 14 different shades, this performance polo allows for easy brand matching to corporate colors.
Highlight the BLU-X-DRI protection and side vents of this polo that work together to keep wearers cool and comfortable.
Not only does this polo come in an assortment of color-blocked shades, sizes also range from S to 4XL.
Not only moisture-wicking, this polo also boasts stain-release and wrinkle-resistant features.
A high-performance item for any occasion, you can count on this garment to keep wearers cool under pressure.
Let clients know this polo is a chance to get premium apparel features for an affordable price. It's also engineered for industrial washing.
Pullovers
Last but not least, let’s talk about outerwear. Layerable pieces like pullovers and half-zip jackets will complement any apparel order, not to mention lead to add-on sales for you. Because of their heavier construction, moisture-wicking features are essential to sell these products during summer months.
Remind clients how one of the greatest benefits of logoed pullovers is that they’re worn on top of other styles. Instead of end-users throwing their own jacket over promotional tops (therefore covering your client’s brand), decorated pullovers ensure your client’s artwork will always be seen, even on chilly nights or inside with air conditioning.
Summer Sales Opportunities
- Hotels and resorts
- Client and staff appreciation gifts
- Street teams and community outreach
Pro Tip: Outerwear items have a high perceived value, which makes them especially smart choices for gift and incentive orders. If your clients want to “wow” someone important or show their staff how much they’re appreciated, recommend they opt for a pullover or jacket to get the job done.
Blue Generation Recommends
This pullover is the perfect athletic top for easy layering without end-users getting too hot.
BLU-X-DRI technology draws moisture from the skin to the surface of the shirt to keep wearers cool and dry.