Elevated Loungewear:
5 Essential Fashion-Forward Features

Loungewear and athleisure have been the apparel categories to present for the past few years. While the demand for comfy and cozy basics isn’t going away, end-users now expect “elevated” details that not only give loungewear pieces a fashion-forward edge, but also make them more wearable for everyday life – not just binge-watching the latest shows on the couch at home!

Provide your clients with the most impactful apparel possible and increase their overall impressions by only presenting loungewear with these five must-have features.

#1 - Cropped Lengths

Cropped tops have been on-trend for a while now and show no signs of going away. Not only popular for tees and tanks, cropped hoodies and sweatshirts have become increasingly in demand, and consumers now expect comfort for their everyday essentials. The cropped length provides a more flattering silhouette that many end-users prefer, making each hoodie or sweatshirt more likely to be worn out and about where it will garner plenty of impressions. Even if clients are set on traditional hoodies, recommend they include a cropped length in the mix too to appeal to different demographics (and score an add-on sale for you, too).

Just Hoods and Just Cool by AWDis Favorites:

Girlie Cropped Hoodie (JHA016)

Highlight fashion-forward details like the flat drawcords, raw edge hem and relaxed fit.

#2 - Unique Necklines

One easy way to transform a basic sweatshirt or hoodie is with a unique and unexpected neckline. Cross and cowl necks in particular have become exceptionally popular in retail, especially for athleisure. This simple detail not only upgrades garments to be more stylish, but also makes them stand out from standard offerings your clients have seen before. They’ll appreciate that you presented them with something new that will make an impact on end-users and differentiate their promo apparel from other competitors.

Just Hoods and Just Cool by AWDis Favorites:

Cross Neck Hoodie (JHA021)

Let clients know the soft cotton-faced fabric also provides the ideal printing surface for decoration.

Mens Cool Cowl Neck Top (JCA037)

This popular cowl neck was designed for a sporty fit and ease of movement, making it an athleisure must-have.

Ladies Cool Cowl Neck Top (JCA038)

Outdoor athletes, rejoice: This sweatshirt features reflective elements on the hood for safety during low-light conditions.

#3 - Flattering Fits

Long gone are the days when bulky and baggy sweats reign supreme. Today’s consumer expects silhouettes that actually complement bodies, not hide them. While roomy comfort will always be appreciated, don’t think that means any large or oversized option will do. Instead, look for more tailored options, especially for bottoms. Tapered track pants and joggers have become the preferred option for loungewear bottoms as they not only feel comfortable on, they look sleek and stylish too.

Just Hoods and Just Cool by AWDis Favorites:

Tapered Track Pants (JHA074)

Point out other polished details like the front pockets, ribbed cuffs and elastic waistband to ensure a comfortable fit.

Increase Order Sizes With Matching Sets

Ever since the rise of the “quarantine uniform” (AKA matching sweatsuit sets), complementary cozy pieces have been in high demand. Make sure clients know about this trend, as it allows them to secure double the branding real estate as end-users will likely wear both pieces together at once. Complete the set by pairing bottoms with any top as whatever style you choose will match, thanks to consistent colorways from Just Hoods and Just Cool by AWDis.

Just Hoods and Just Cool by AWDis Favorites:

College Hoodie (JHA001)

End-users won’t want to take off their matching sets, especially when they include a soft and cozy hoodie like this.

Girlie Cropped Hoodie (JHA016)

Cropped hoodies and track pants are a trendy choice for end-users hitting the gym, running errands or simply going out to meet friends.

#4 - Prints & Patterns

When most people think of promo apparel, they think of solid color blanks. Did you know that you can present clients' garments with striking prints and patterns instead? Driven by trends in streetwear and athleisure, patterned loungewear pieces will impress both your clients and their end-users due to their high perceived value and premium appearance. Even better? Every time someone asks recipients “where’d you get that top or bottom?”, they’ll respond by promoting your client’s brand!

Just Hoods and Just Cool by AWDis Favorites:

Epic Print Hoodie (JHA011)

This hoodie was designed with no front pocket to allow for larger-than-life imprints and decoration.

Camo Hoodie (JHA014)

Inspired by streetwear, this camo hoodie provides a trendy backdrop for logos, slogans and marketing messages.

Ladies Cool Printed Legging (JCA077)

Let clients know that printed apparel carries major upscale appeal, resulting in excellent brand recall and appreciation.

#5 - Colorblocking

Another runway-inspired trend to watch is colorblocking. Combining sections of contrasting colors adds intrigue to loungewear basics and is a savvy way for your clients to work multiple brand colors into one garment. This is a particularly popular option for industries like education and athletics that may have two or three colors associated with their school or team that they want to include in their promo apparel.