How to Sell Custom Loungewear
Trendy Colors, Popular Techniques & Target Customers
It’s no secret that loungewear is booming, standing out as the latest stylish trend to take over the promo apparel space. But what is loungewear, exactly? We’re talking about comfy and cozy casual attire that also helps you maintain a well-put-together look. Look no further than supplier Just Hoods and Just Cool by AWDis for all the latest trends that loungewear has to offer. Colors, styles and fabrics; this supplier has it all!
Markets to Target
Maximize your loungewear sales by tapping into these top markets.
Education
Online classes came in 2020 and decided to stay part time! If anyone is looking for loungewear, it’s definitely students and faculty. Whether the class is in-person or online, future scholars and staff recognize the power of comfort in academia. Allow institutions to make a profit off what their academic body craves and brand loungewear for recipients to sport on campus or to be sold in school stores.
Athletics
No group appreciates comfortable clothes to kick back in more than athletes. They’re always tired after a long bus ride home from competitions or a hard day’s work at practice. Not to mention, the coaches are exhausted from making sure athletes have a great time and are safe. Give both the recreation they need by branding their team/school logo onto comfy pullovers or cozy crewnecks. These will especially come in handy during travel competitions when everyone is just puttering around a quiet hotel.
Camping
Sporting goods and camping supply stores love loungewear and nothing screams loungewear like a solid pair of sweatpants or joggers! Whether it’s the most serious of outdoorsmen or the most casual of glampers, everyone will appreciate wearing your client’s brand over ghost stories and marshmallows, especially when they feature a fashion-forward tapered leg.
Corporate
Of all the places to accept the newest fashion trend, the corporate business world might surprise you with how much it has embraced loungewear. People used to dress to the 9’s for their nine to five but now everyone is on the same page; comfort is key! Employers can brand and gift their very own loungewear to valued employees as a new hire package, holiday gift or even as part of a new product launch. Regardless of the occasion, employees are glad to be comfortable and stylish while getting back to the grind!
Top Trends to Watch
Stand out from other distributors by suggesting these popular features.
Colors
With all the colors of the rainbow and more, AWDis has an extensive color catalogue, covering everyone’s favorite shades. One design style that they are proud to offer is color blocking, which is when you combine contrasting shades. This method works best when a brand has more than one color, such as school districts, colleges or sports leagues.
Opens in a new window.Varsity Contrast Hoodie (JHA003)
Choose from a wide range of vibrant color pairs, then complete the look with contrast flat lace drawcords.
Opens in a new window.Packed with nostalgic appeal and high perceived value, varsity jackets are a must-sell for gifts, incentives and awards.
Opens in a new window.The classic hoodie meets contrasting baseball sleeves in this trendy promotional apparel option.
Fabrics
Moisture-wicking fabric is an extremely popular feature due to its miraculous ability to repel water and other liquids. In addition to moisture-wicking fabric, AWDis supplies styles made from 80% ring-spun cotton/20% polyester. Explain to your clients how ring-spun cotton has more impurities removed, making it softer, higher quality and easier to dye. Lastly, let them know about the 100% cotton facing which allows for the best decoration possible.
Opens in a new window.Soft cotton facing allows for the ideal printing surface for your client’s branding.
Opens in a new window.College Sweat Crew Neck (JHA030)
Every apparel program needs a classic crew neck, especially when it’s one as soft and cozy as this.
Opens in a new window.Not only is this hoodie comfortable to wear, it also comes in an assortment of popular pastel shades.
Styles
Whether it’s prints and patterns, unique necklines or cropped lengths AWDis has styles for miles for even the trendiest of dressers!
Patterns
Remind customers they can decorate with more than just a logo to grab attention. AWDis is inspired by athleisure and streetwear, applying their patterns and prints to loungewear, encapsulating that peacocking appeal.
Opens in a new window.If your clients can dream it, it can be imprinted on this versatile hoodie.
Opens in a new window.Even this camo pattern will be impossible to miss when paired with your client’s unique branding.
Opens in a new window.Ladies Cool Printed Legging (JCA077)
Comparable to the trendiest athleisure brands in retail, these leggings are sure to impress.
Necklines
To change up a look, you don’t always have to reinvent the wheel. Sometimes a small adjustment like the neckline of a hoodie is just enough. Recently, the cross and cowl neckline style which is very popular in athleisure is starting to transition into loungewear! Plus, new and eye-grabbing trends create a positive reflection of your client’s brand, implying that they are innovative, flexible and on trend.
Opens in a new window.This hoodie is unlike standard options in the industry, making it a surefire way for your clients – and your distributorship – to stand out.
Opens in a new window.Mens Cool Cowl Neck Top (JCA037)
Not only does this style have a cool neckline, there are also reflective elements on the hood for low-light conditions.
Opens in a new window.Ladies Cool Cowl Neck Top (JCA038)
Recipients will appreciate the sporty and flattering fit of this cowl neck top. It feels as great on as it looks!
Cropped Lengths
AWDis offers plenty of regular cut lengths for their clothes, but they also have very popular cropped lengths for those looking for a shorter cut or a more flattering fit. Crops have been on-trend for a while and show no sign of going away, so be sure to include these styles in your sales presentations.
Opens in a new window.Girlie Cropped Hoodie (JHA016)
With a relaxed feminine fit and a raw edge hem, this hoodie will communicate your clients are up on the latest fashion trends.
Opens in a new window.Don’t forget to complete the set with cropped sweatpants! It’s a win-win: double the branding for clients and double the revenue for you.