6 Reasons Why Pins Make Perfect Promos & Recognition Gifts

Companies are investing in traditional promo once more, making pins the perfect product to present. They're affordable, appeal to everyone, make great gifts and awards ... and that's just the beginning. Discover all the reasons why lapel pins are your ticket to increasing orders, plus actionable sales advice that will help seal the deal.

1. Affordability

Being able to work within your clients' budgets is an essential factor for securing promo sales in this economic climate. For the best results, prioritize products that cost little but deliver big results. Pins are extremely affordable but have the high-end appeal of jewelry-quality handmade items. You also have flexibility on providing pins your clients can afford, as prices vary widely by quantity, size and process. Overall, however, the perceived value of pins is much higher than most other products.

2. Rising Demand for Recognition

Take advantage of the timely need for recognition gifts and awards. Companies across all sectors are looking for cost-effective ways to thank essential workers and loyal staff who have worked hard, despite all the challenges thrown their way. Pins are the perfect solution, thanks to their high perceived value, versatility and the fact that most recognition pins are jewelry quality, meaning they're not products people will lose or discard. They're also great for remote workers, who can proudly brand their company by wearing lapel pins on video calls.

Create a Branded Unboxing Experience

Make pin gifts and awards unforgettable with special gifting add-ons. ASI supplier Creative House can attach pins to cards with special messages on them or insert pins into a wide variety of gift boxes and jewelry pouches.

3. Fast Turnarounds

Getting finished products delivered quickly is always important, especially when it comes to last-minute or rush orders. If you don't have a supplier in mind who you know can meet rush deadlines, you'll lose out on the order to another distributor who does. That won't happen to you again, as Creative House can fulfill many custom pin orders in three business days or less. Even better, they have 1,500+ stock pins in popular designs that can ship in just one day.

4. Wide Range of Materials & Finishes

Providing clients with customization options is an excellent way to make your services stand out. Clients will feel like they're getting more value for their money simply because you're sourcing products from the right supplier. Creative House, for example, carries six different base metals with over 20 finishes to choose from. You can also pick any size and shape, and Creative House has tons of specialty additions too, such as adding synthetic stones, glitter, personalized engravings and more.

5. Longevity

For the best ROI on promo orders, steer clients toward products that will withstand the test of time. Unlike single-use promos, durable products like lapel pins will deliver impressions for years to come every time they're worn. They'll also look as flawless on day one as they will on day 1,000, as Creative House pins resist tarnishing and fading. Looking for the most enduring pins possible? Opt for Cloissone Hard Enamel, which is made with a copper base and ground glass pigment and baked at 1,800 degrees.

6. Mass Appeal

Many companies appeal to a wide range of audiences, so they need promos with a broad reach too. You can't do much better than pins when it comes to mass appeal. Promotional pins are popular with people of all ages, plus they can be used for all kinds of projects, from giveaways to mailers to gifts and awards.

Top Markets to Target

While pins appeal to all audiences, there are particular industries and organizations that Creative House has fulfilled many orders for. Keep an eye out for these key markets to maximize your promotional pin sales: