Plan Now for the New Year:

How Custom, Full-Color Calendars Bring 365 Days of Impressions

Mark your calendars — it’s time to start talking to clients about their marketing and branding needs for the new year. Make the sale by explaining how they can achieve continued brand awareness all year long with just one investment. Yup, we’re talking about custom, full-color calendars.

Why Custom, Full-Color Calendars?

 

Win business by sharing a full spectrum of selling points.

There’s a lot for your clients to love about branded, custom, full-color calendars. Let’s break down the biggest reasons why this promo deserves a spot in their marketing plans for end-of-year incentives into the new year.

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Cohesive Branding With Full Color

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Cohesive Branding With Full Color

Your clients won’t have to settle for one-color logos or imprint info thanks to full-color printing that can give them just the look they want, down to the most intricate details.

Multiple Daily Impressions All Year Long

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Multiple Daily Impressions All Year Long

As calendars are used and interacted with daily, recipients will see your client’s brand 365 days a year, reinforcing brand awareness and recognition. Even better, their custom nature allows for calling out specific dates with promotions, coupons and more.

Completely Custom Design for More Impact

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Completely Custom Design for More Impact

Instead of being limited to stock designs and simple graphics, custom calendars offer virtually unlimited possibilities for you to bring your client's vision to life. DFS offers design assistance too, giving you the opportunity to provide affordable, agency-level creative services if your customer needs a helping hand.

Cost-Effective Calendars Can Generate Year-Round Revenue & Repeat Business

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Cost-Effective Calendars Can Generate Year-Round Revenue & Repeat Business

Not only do calendars offer a great ROI (return on investment) themselves, they’ll also continuously remind recipients of your client’s company throughout the year, which can lead to additional opportunities later on. As for your distributorship, calendars are often reordered every year too, which means the potential for repeat business.

Why Are Calendars Such a Great Sales Opportunity?

 

Perfect for any industry or business type, calendars offer versatility.

Shore up as many full-color calendar orders as possible by talking to your clients about these common promotional needs.

• End-of-Year Employee Gifts

• Client Appreciation Gifts

• Holiday Sales Promotions

• Direct Mail Campaigns

• Loyalty Program Rewards

• Chambers of Commerce

• Charity Events & Fundraisers

• Product & Service Launches

• Community Events

• Sports Teams

• School Calendars

• Souvenirs

How Do I Sell Custom Full-Color Calendars?

 

Bring your client’s creative ideas to life with design assistance from DFS.

Custom, full-color calendars from DFS provide you with the lucrative opportunity to add to your bottom line while offering clients exactly what they have in mind, rather than being confined to stock options. Begin by asking your clients if they prefer a wall calendar or a desk calendar. From there, the only limit is their imagination! DFS makes it easy with personalized support to walk you and your client through each step of the process, from imagery to grid layouts and more. Best of all, with quantities as low as 25 pieces, every client can take advantage of this unique and effective product.

Score Add-On Sales With Full-Color Greeting Cards

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Ask your clients if they’d like to add full-color greeting cards to their order — just the thing to make any promotional project even more impactful! Greeting cards are a cost-effective way to show appreciation throughout the year. With stock holiday cards available and the ability to create completely custom, full-color cards for any occasion, greeting cards make the perfect add-on for all kinds of promotional orders. To secure the sale, remind clients of how greeting cards get displayed in homes and offices, which means company branding on the front will receive continued impressions after opening too.