How to Present Promotional Printing for the New Normal
COVID-19 has drastically changed business operations across all industries, so it makes sense that promotional printing has evolved too. Make sure you understand your clients' current needs for banners, flyers, posters and more, plus how to ensure every order is an advertising success.
Announce Business Changes
Changes in operation and business announcements go hand in hand. After all, if your clients are adopting new store hours or launching new services, they need to get the word out ASAP. Promotional printing products are an effective and efficient way to spread the news.
Suggest companies hang signage in store windows at brick-and-mortar locations for customers to see, or use direct mail to send informative flyers and sale sheets directly to their target demographic with the latest news.
Bonus tip: Add a coupon (code or physical) to drive increased traffic to store locations or websites.
Communicate to visitors that stores are open for business or announce new services such as curbside pickup and contactless deliveries.
This affordable option is a great way to promote specials or new safety protocols to local residents and customers.
No matter if they're mailed or handed directly to customers, brochures provide plenty of room to explain business changes like new safety initatives or dedicated shopping hours for high-risk individuals.
Enforce Safety Guidelines
According to a recent Qualtrics survey, 66% of people are not yet comfortable returning to the workplace. What's more, 68% of people are uncomfortable eating at restaurants and 51% are uncomfortable shopping at retail stores. The numbers don't lie: People want to know they're safe before they'll return to normal activities of the past.
Share these stats with your clients to explain the importance of communicating safety measures with consumers. From social distancing measures (six feet apart, please!) to hand sanitization requirements, prominently displaying these safety protocols will give shoppers peace of mind.
Place at entrances to explain safety and social distancing measures to shoppers or to remind employees about new safety guidelines, such as hourly workstation sanitizations.
Communicate safety procedures so consumers know what to expect upon arrival, such as mask requirements or temperature checks. Flyers make great disposable menus for bars and restaurants too!
Use to identify open and sanitized tables in restaurants, or to mark off restricted areas in stores. Suggest adding a QR code to pull up digital menus for online ordering.
Send Virtual Event Packets
While live events are all but canceled this year, virtual events are busier than ever. Savvy companies are pivoting in-person events to become virtual trade shows and conferences instead – and like all great conventions before them, they need branded swag.
Help your clients create trade show kits: packages of traditional promos and promotional print pieces that educate attendees about the event and explain what's changed since evolving into a virtual model.
Remember, it's not just trade shows either! Keep your eye open for additional opportunities, such as virtual visits for new university students or graduation gift sets.
Include useful speaker and schedule information for trade show survival kits, or school history and course offerings for virtual college visits or private school interview sessions.
Put your client's logo on the packaging itself to remind recipients where their virtual event kits came from and secure impressions before they're even opened.
Opt for a folded style so your clients can introduce their business on the front, explain the big event on the inside and include a special offer for virtual attendees on the back.
Increase Customer Loyalty
It's always been important to make customers feel appreciated, but especially during the COVID-19 pandemic. As consumers spend more time indoors, winning both their online and in-store business has become highly competitive.
Make them feel committed to your clients and appreciated for their loyalty with promotional print. From direct-mail pieces to in-person giveaways, promotional printing gives your clients room to convey their appreciation when it matters most.
Cards are the perfect way to thank loyal customers for their continued business. Use them to acknowledge special occasions too, like birthdays or end-of-year holidays.
This is a low-cost way to show customer appreciation while getting your client's name directly in front of customers.
Mail out these print products to all previous customers and include special offers each month to encourage repeat business.