When you're new to selling promotional printing (marketing materials like brochures, business cards and flyers), it can feel like a whole new world. Thankfully, the right supplier partner can serve as your personal tour guide. Look for these must-have services and you'll be on your way to sales success.
As all distributors know, when it comes to promo orders, organization is key. This becomes even more important if you're unfamiliar with a product category or when you simply have a lot on your plate (and who doesn't these days?). Luckily, online platforms make organization a piece of cake. Instead of juggling never-ending forms, paperwork and invoices, all you have to do is log on and all your order info is in one convenient place. While it may not seem like a big deal at first, online platforms show that your supplier is innovative and up-to-date on the latest advancements in the industry.
Brochures, banners and posters are a little different from traditional promos, as the imprint area is larger and more complex. Instead of simply sending logo art, your clients might ask for your input on designing their products, like what the copy should say and what kind of artwork they should use. If you're not sure, don't worry: Your supplier can help. Speak directly with design experts for recommendations and creative assistance, which your clients will associate with your services. After all, the right supplier partner should want to make you look good.
The most important thing to consider for promotional printing is the actual print. Poor printing equipment or lackluster finishing capabilities can quickly make or break your order, and faulty imprints will cause you to miss out on future orders. Prevent this from happening and delight your customers by partnering with an experienced supplier with a variety of print capabilities.
Let's face it: No matter how prepared you are, there will always be that one client question that you just aren't sure about. That's OK – you can't be an expert on everything, but you can ask an expert for help. Always ask about your supplier's customer service capabilities for peace of mind, knowing you'll be able to get a person on the line when you need to. After all, your ability to help your clients is sometimes dependent on your supplier helping you. Make sure your supplier partner is up to the task.
DFS and their team of printing experts have over 20 years of experience and are here to answer any questions you have so you can go back to doing what you do best – serving your clients. Reach out whichever way you prefer:
Need help beyond basic client and product questions? Don’t worry: DFS can help! Meet Courtney, a trained expert in both the print and promo worlds. She’s here to help ASI members who need additional guidance on everything from coaching, sales advice to marketing help. With years of experience under her belt, Courtney can answer any question and steer you towards sales success.
Connect With Courtney:
Phone: 877-358-9674 x 424087
Email: [email protected]
Ready to get out there and make the sale? DFS has you covered. Request your FREE full-color sales kit today to make your job easier. In this sales kit, DFS provides you with a playbook on everything you need.
This customer-friendly wire-bound booklet includes samples of all stock and finish options, as well as a helpful reference guide with FAQ, file preparation specifications and more. If what you need isn't included, just let DFS know – they're happy to provide individual product samples.