‘Tis the Season:
5 End-of-Year Promotional Printing Opportunities
While it might be hard to believe, 2020 is indeed coming to a close and the holidays are right around the corner. Help your clients spread some yuletide cheer and shore up business for the new year with seasonal promotional printing services.
1. Seasonal Postcards
Send season's greetings to employees,
loyal customers or top clients.
While we've all felt a little socially distant this year, the holiday season is the perfect time to reach out and reconnect. Holiday-themed postcards are an easy and effective way for your clients to show hardworking employees or high-spend customer accounts that they're valued and appreciated. Instead of the typical season's greetings, suggest messaging that speaks to the current year, such as "It's been a crazy year – thanks for sticking with us!"
DFS Sales Tips for Success:
- Showcase full-color graphics on the front and leave the back blank for your clients to write their own personal handwritten messages on.
- Suggest all seven standard sizes as well as custom size options so your clients can make as big or small of a statement as they wish.
- Help clients save on costs with EDDM (Every Door Direct Mail) postcards that can cover entire geographic regions affordably.
- Decorate with company team photos to put a face to your client's business and create a human connection with recipients.
2. Seasonal Party Invitations
Drum up excitement for the big event, whether it's virtual or in-person.
You can't have a holiday season without holiday parties! Even if end-of-year celebrations are going virtual this year, corporate holiday parties are an excellent way to bring everyone "together" to look back at all that was accomplished this year. Get attendees excited – even if they're logging on from the home – with seasonal postcards decked out as invitations. Remember: While e-vites might be convenient, only physical mailers can be displayed on whiteboards and fridges, where recipients will see them often. If your clients want staff to remember the event details, physical invitations are the way to go.
DFS Sales Tips for Success:
- Do your clients want to write on their invitations? If so, suggest velvet paper stock for an easy writing surface.
- Ask clients if they have upcoming sales, seminars or grand openings. Postcard invitations are a great way to promote other business events too.
- Highlight the double appeal of postcard invitations. Your clients will get both the functionality of a postcard as well as the personal connection of a greeting card.
3. 2021 Preview Brochures & Flyers
Give a sneak peak of new products and services coming in the new year.
Near year, new offerings. Businesses of all kinds launch new products, services and initiatives in the new year, which means now is the time to prepare marketing materials to promote them. Considering all the unexpected changes this year brought, it should come as no surprise that many companies are adapting and evolving. Help them communicate what new offerings are coming in the new year with longer-form print pieces, like brochures and flyers. That way, your clients have ample room to include all the information they need.
DFS Sales Tips for Success:
- Promote new store hours or safety protocols with informative brochures.
- Explain how detailed information motivates consumers, especially by increasing interest in new products or services.
- Recommend using multiple folds to keep the overall size of the piece small but still having plenty of room to fill with information.
- Include a coupon or special offer in brochures to encourage customers to come back and shop again.
- Speak specifically to budget-conscious clients, as brochures and flyers are an extremely cost-effective marketing choice.
4. Holiday Packaging
Bring seasonal cheer to your marketing materials and holiday gifts.
Gifts are great any time of year, but there’s just something special about unwrapping a holiday present. Whether it’s the colors or the frills or the crinkly gift wrap, holiday packaging makes presents more fun. Those fun vibes have real benefits too, like a positive brand association and increased sensory recall. Make sure your clients know about the wide range of seasonal gift-wrapping options available to them for holiday presents that make an impact.
DFS Sales Tips for Success:
- Suggest creative uses for any company, such as food and beverage packaging for holiday treats or seasonal boxes and bags for take-out orders.
- Show examples of the full range of DFS’ Signature Packaging options, including holiday bags, bows, tissue paper and wrapping paper.
- Recommend clients invest in gift cards available through DFS’ Signature Packaging. This is a foolproof way to bring customers back into the store.
- Jazz up online retail orders with branded boxes and holiday extras – small details make all the difference when trying to get repeat business.
- Explain how bags, boxes and bows turn even low-cost gifts into impressive packages. If your clients are ordering gifts, make sure you ask about how they're wrapping them.
5. End-of-Year Extras
Take any order to the next level with these holiday essentials.
Even if your clients aren’t promoting full-blown holiday events, there are still ample ways to score holiday sales with promotional printing. Suggest some of these seasonal ideas to educate clients on all the possibilities at their fingertips. You can also appeal to businesses with tight budgets by suggesting they invest in only one or two highly effective options. Trust us – big or small, end-users will appreciate any holiday gesture.
DFS Sales Tips for Success:
- Z-Fold Calendar Cards: Think of it as a card and a calendar all in one. No extra postage is required – they fit perfectly in the included matching envelopes.
- Logo Cards: Help your clients send one-of-a-kind greetings that showcase their brand front and center.
- Thanksgiving Cards: The holiday season really kicks off in November. Suggest clients send their holiday greetings early before the competition.
- Time-Saving Options: The end of the year can be crazy busy. Help clients get more done in less time with self-sealing envelopes, printed signatures or printing return addresses on envelopes.