SALES CALENDAR
Secure End-of-Year Orders & Start 2022 Strong
In this interactive sales calendar, we’re sharing lucrative events and holidays primed for promo for both Q4 2021 and Q1 2022. Click through and discover which opportunities make sense for your clients and how you can capitalize on each event to maximize your revenue.
November
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December
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January
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February
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March
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November 2021
Opportunity of the Month:
Fundraising
With Thanksgiving top of mind this month, everyone's thinking about giving back and doing good – including your clients. Ask what fundraising events they have on the calendar, such as food and clothing drives. There are also a host of awareness events in November, such as National Diabetes Awareness Month and "Movember," an annual event where people grow facial hair to raise awareness for men's health issues such as prostate and testicular cancer. Fundraisers like these are prime opportunities for products like banners, posters and flyers to designate donation areas, sign-up sheets, and "I Donated!" stickers for volunteers, as well as forms and cash management supplies to organize donations.
Discover even more sales opportunities for this month by clicking on the circled calendar dates.
November 25: Thanksgiving Day
Have clients send Thanksgiving greeting cards early in the season to thank customers for their business. Table tents and coasters at charity dinners get the word out about local food pantries, churches and other organizations providing assistance to people in need. Turkey trots, football games and parades are also huge Thanksgiving events requiring posters, banners and sign-up sheets.
November 26: Black Friday
Holiday shopping season officially begins. Retail stores should advertise special holiday hours, sales or regulations with window clings, posters and banners. Postcards make great mailers, especially if they include a coupon. If businesses must hire seasonal help, EDDM (Every Door Direct Mail) postcards are a low-cost way to canvas local areas for employees. Retail and e-commerce companies require forms, labels and cash management supplies for proper money management. Don't forget retail packaging like gift bags, boxes and bows for that special touch.
November 27: Small Business Saturday
Help local businesses and mom-and-pop shops capture holiday sales with posters, banners and postcards. Suggest hosting in-store raffles to increase foot traffic with help from business cards, rack cards and event tickets. Stickers, labels, tags and gift certificates make excellent add-ons, while impressive retail packaging will help small shops compete with the big guys.
December 2021
Opportunity of the Month:
Holiday Shopping
It’s time to kick seasonal shopping into high gear. Brick-and-mortar retailers will need all sorts of signage to announce holiday sales, special promotions and end-of-year clearance events, making banners, posters and flyers must-sells. Labels are handy to identify price discounts while retail packaging is sure to impress end-users seeking snazzy gift-wrapped items. Don’t forget your direct mail postcards and greeting cards either, especially if they include a coupon or coupon code that can be redeemed in-store or online.
Discover even more sales opportunities for this month by clicking on the circled calendar dates.
December 5:
International Volunteer Day
Nonprofits and charities should invest in items to recognize and thank volunteers like thank you cards, as well as identify volunteers and brand their event or site with ID badges and banners. Recommend these groups hand out educational brochures and pamphlets about their cause, or leave out sign-up sheets and tickets for fundraisers and raffles. Get them to purchase pens and notepads with their logo or create impactful bumper stickers and magnets with personalized messaging.
December 25: Christmas Day
Companies of all sectors can send out holiday greeting cards and envelopes as sweet holiday mailers. Calendars make great promotional gifts that will deliver a full year of impressions. Don’t forget banners and posters for seasonal corporate branding too. Retail packaging is a great way to add pizzazz to employee gift giving.
January 2022
Opportunity of the Month:
Health & Wellness
New year, new resolutions. Many consumers want to kick off the year with a healthy start, making January the perfect time for companies to launch new healthcare programs and host benefit fairs. Educational materials like brochures and flyers are a must for communicating healthy meal plans, proper dental hygiene and smoking cessation programs. Expect gyms and fitness studios to offer new member specials with waived sign-up fees too. These businesses will need a range of items like membership pricing flyers and business cards.
Discover even more sales opportunities for this month by clicking on the circled calendar dates.
January 1: New Year's Day
Banners and postcards are handy to drive new gym memberships and fitness plans. Posters and flyers expertly communicate New Year's sales and special offers. Don't forget about celebrations either. Invitations for New Year's Day events and parades are sure to impress when decked out with foil stamping or colored paper.
January 13: National Sticker Day
This fun holiday is a branding dream, as clients of all industries can hand out stickers to patrons or include them in direct mail campaigns. Weatherproof and durable options ensure long-term advertising. Die-cut labels are also a unique way for businesses to stand out and get noticed. Window clings are stickers, too! They make excellent window advertising signage.
January 17: Martin Luther King Jr. Day
Nonprofits and charities focused on equality and social justice are great prospects for flyers and sign-up sheets for various fundraising and community engagement events. Sales and promotions are also commonplace, so posters and banners deserve a spot in your presentations too. Direct mail campaigns educate recipients and encourage volunteer and outreach activities.
February 2022
Opportunity of the Month:
Black History Month
Many organizations have made it a company priority to pay tribute to those who have faced adversity in the past and those who continue to fight for equality today. Banners and posters are great for commemorative decoration or for announcing memorials, marches, discussion panels and community events. Postcards will be useful for clients to mail out and build event awareness or to promote shopping at Black-owned businesses. Calendars make thoughtful giveaways for this awareness month too, especially if they feature collaborations with local Black artists and key dates in history.
Discover even more sales opportunities for this month by clicking on the circled calendar dates.
February 4: World Cancer Day
Medical groups should display educational brochures and pamphlets in waiting areas for patients to browse and take. Health screening posters on hallways and window clings for reception areas can be easily viewed by patients. Die-cut ribbon stickers are great for raising awareness while custom greeting cards and coloring books are sure to increase interest in the cause at charity events and fundraisers.
February 13: Super Bowl Sunday
Expect big TV sales from electronics stores before the big Sunday game, which means banners and posters announcing discounts will be in demand. Restaurants, grocery stores and delivery services should cash in on the snacking with mailed postcards, flyers or magnets branded with the company’s name, logo and contact info. Printed menus and coupons to include with orders will give restaurants future business.
February 14: Valentine’s Day
Help bars and restaurants promote their sweetheart menus with affordable table tents and flyers. Florists can mail postcards and coupons before the big day to shore up holiday business. Jewelry stores and boutiques can also mail custom greeting cards to show customers some love and remind them of their services. Signature packaging is perfect for loving gift-giving.
February 21: Presidents' Day
Flyers and postcards should be mailed early to advertise sales and special promotions. Patriotic stickers, labels and window clings make great options to promote the holiday and big sales events. Recommend auto dealerships go big with their banners to attract attention from traffic.
March 2022
Opportunity of the Month:
Women’s History Month
Help businesses show their support for women’s equality and recognize their contributions to society with banners and posters advertising events like speaking engagements, museum tours and fundraisers. Postcards are superb for mailing out to build event awareness, while brochures and flyers make it easy to educate about iconic women in history or to spotlight local woman-owned businesses. Calendars with historical days printed throughout make great giveaways too.
Discover even more sales opportunities for this month by clicking on the circled calendar dates.
March 4: Employee Appreciation Day
Corporations can recognize employees with greeting cards and notepads decked out with inspirational messages. Stickers make thoughtful handouts. Event tickets can be bought with perforations or numbering to make handing out employee prizes easy. Retail packaging will ensure all employee presents really wow.
March 17: St. Patrick’s Day
Present tags and stickers to festively label retail items and gifts. Posters, banners and window clings are just the thing for designating participating locations for pub crawls, while bingo or scavenger hunt cards and stickers make fun giveaways. Beverage coasters with Irish artwork or restaurant logos make souvenirs for patrons to take home.
March 20: First Day of Spring
Posters and banners make simple work of broadcasting spring sales and promotions. Businesses can mail out postcards to drum up excitement, while greeting cards and invitations are essential for spring events like weddings and graduations. Die-cut stickers can be left at sales counters to use as seasonal thank-you tokens for customers. Stick them on or in pretty gift bags to create lasting impressions.