Face Masks Vs. Neck Gaiters:
When To Sell Which PPE Promo
If there’s one product category that dominated promo this year, it’s face protection. However, face masks and neck gaiters are not completely interchangeable, as they each boast unique benefits and speak to different needs. Do you know which face covering is best suited for your next project? Unravel the mystery by comparing their key selling points below.
Face Masks
Likely the first thing you think of when you hear “face protection”, face masks have rapidly rose to become the top promo and everyday accessory for end-users all over the world. Worn by stretching to fit over the ears, face masks are simple to use and keep mouths and noses covered without getting in the way. Because of this, they’ve become widely adopted to prevent the spread of COVID-19 and other pathogens and make a great pitch to virtually all audiences.
- Key Selling Point: Widely adopted and affordable for all audiences
- Present This When: Clients need versatile face protection for a variety of situations
- Make The Sale By: Explaining its ease of use across all sectors and demographics
- Best Suited for:
- Corporate offices of all sizes and sectors
- Education – K-12 school districts, colleges and universities
- Healthcare – hospitals, doctor’s offices and urgent care centers
- Retail – shopping malls, clothing stores and home goods
Did You Know?
“Face Mask” was the most searched term on ESP in May this year, per the 2020 Counselor State of the Industry Report.
Neck Gaiters
For clients looking for the greatest protection possible, neck gaiters are the face protection promo to present. Previously used most often in industries like construction and contracting, neck gaiters have evolved to become everyday items for end-users who want the most coverage available – no matter what they do for work. Worn by pulling up over the face instead of behind the ears, neck gaiters also provide ample comfort for extended wear – a key selling feature for jobs with long shifts.
- Key Selling Point: Complete coverage with enhanced protection from the elements
- Present This When: Clients need heavy-duty coverage beyond what masks can provide
- Make The Sale By: Highlighting its high-level protection and larger coverage area
- Best Suited for:
- Contractors – electricians, carpenter and plumbers
- Automotive – dealerships, collision centers and auto shops
- Construction – roadwork crews, building teams and demolition
- Warehouse – inventory, shipment and organization teams
Did You Know?
“Neck Gaiter” was the fourth highest searched term in ESP in May this year, per the 2020 Counselor State of the Industry Report.
The Dotted Line Difference
While face masks and neck gaiters each have unique areas where they shine, you really can’t go wrong with either option when you source products from Dotted Line Mfg. Leveraging their innovative tools and technology, Dotted Line Mfg. is able to provide both high-quality face masks and neck gaiters, all constructed with the key features below.
100% Made in the USA
Not only do domestic products help support the economy, they also come with high quality and compliance standards as well as speedy shipping, since promos don’t need to come from overseas. Dotted Line Mfg. is proud to handcraft their products in the USA, down to the yarn used to make the fabric, to cutting, printing, sewing and beyond.
Antimicrobial & Antiviral
Dotted Line Mfg. treats their fabric with a solution including copper and silver, which are proven to have antimicrobial and antiviral properties. This cutting-edge treatment protects end-users from 99.9% of microbes, including viruses, bacteria, mold and fungus.
Extreme Comfort
Neck gaiters and face masks from Dotted Line Mfg. are designed with protection first in mind, but also extreme comfortability to wear all day long. They strive to create products that don’t only look great but feel great too – and your clients are sure to notice the difference.
UPF50 Sun Protection
Keep clients and consumers safe from harmful UV rays. Face masks and neck gaiters from Dotted Line Mfg. provide industry leading UPF50 sun protection, while also wicking away moisture to keep wearers cool and dry, even in the hottest conditions.
Reusable
Face protection is only helpful if it keeps it effectiveness over time. After all, your clients aren’t buying single-use masks for a reason. Be sure to explain how Dotted Line Mfg’s antimicrobial treatment is rated to withstand up to 100 washes without a drop off in performance.
Built to Last
When you order from Dotted Line Mfg, you can feel confident your clients are getting only the highest-quality products possible. Their products are trusted by working professionals across many industries, including construction, agriculture, energy and more. Why? Because their products withstand the test of time.