5 Easy Steps to Build Your Customer’s Perfect Journal
Journals and notebooks are super-popular promos for events, tradeshows and corporations, yet picking the right styles for your clients can feel challenging. We’re making it easy. Follow these five simple steps to create your client’s perfect journals every time.
Step 1: Pick Your SIZE
You’ve got a wide selection of sizes to choose from, but don’t feel overwhelmed: Most journal sizes range from 3” x 5” to 8” x 10”, with slight variations based on the style. If you’re not sure where to start, try 5” x 7” or 7” x 10” journals – they're two of the most popular sizes sold at Drum-Line.
Is Bigger Always Better?
Picking the right size journals for your clients comes down to how they'll be used.
Small (3” x 5” – 5” x 8”):
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Great as “freebies” or giveaways
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Popular for tradeshows and events
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Often used at home for grocery or to-do lists
Large (6 ½” x 10” and up):
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Most common for desk use
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Handy for corporations, conferences and seminars
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Make great new employee gifts
(Add a pen to make it a set!)
Click through the slider to see all the sizes offered by Drum-Line:
3” x 5”
4” x 6”
4” x 8 ¼”
5” x 7”
5” x 8”
6 ½” x 10”
7” x 7”
7” x 10”
8 ¼” x 10 ½”
8 ¼” x 10 5/8”
8 ½” x 11”
And More!
Introducing: The Perfect Journal
Perfect Journals are a prime choice for your promo pitches. These sleek, stylish journals feature a wireless design that makes them perfect for slipping into laptop cases or throwing into bags to take notes on the go. Take your choice:
Cover:
Trekker
(Textured, foil-stamped)
Metro
(Faux leather, debossed or foil-stamped)
Metallic
(Brushed texture, foil-stamped)
Full Color
(Glossy, full color)
Size:
5” x 6 ½ ” | 5” x 8” | 7” x 10”
Paper:
Lined (100 sheets) | Graph (100 sheets) | Blank (100 sheets)
Step 2: Pick Your COLOR
Your clients need to know a promo will capture their brand, so using their corporate colors is a must. Make sure your supplier offers a variety of colors and textures to choose from to ensure you can fulfill their desire for journals that bring their brand to life.
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Step 3: Pick Your IMPRINT
Let’s talk customization. Your clients will appreciate having some creative control over their promos, and giving them multiple imprint options to choose from will make them happy and go a long way for your relationship. Drum-Line offers many imprint options including foil stamping, debossing and full color.
Standard Colors:
Choose from an assortment of glossy hues to make your clients' logos pop.
Metallic Colors:
Give your journals a refined edge with sleek foil-stamped imprints.
Debossing:
Use heat to press your clients’ imprints into the front covers of their journals. This method doesn't use color, but some cover materials will burnish, or turn slightly darker, when stamped with heat.
Pen Imprints:
Black
White
Blue
Red
Gold
Silver
Don’t forget to brand your pens for even more promotional power.
Step 4: Pick Your INSIDE PAGES
Ask your clients what their journals will be used for to figure out how many sheets they’ll need inside. For a small jotter, 50 pages may be enough, while a journal for desk use would be better off with 100. Don’t forget about different paper styles and imprint options between the covers, too.
Pick Your Paper Quantity
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50 sheets
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80 sheets
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100 sheets
(Most popular sheet count)
Pick Your Paper Style
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Blank
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Lined
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Graph
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Euro dot
Pick Your Imprints
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Add client logos to every page
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Add client website to every page
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Create your own custom layout
The pages inside your clients’ journals are often an overlooked branding opportunity – it’s time to change that. Drum-Line lets you imprint your customer’s logo or website on all pages, giving their company extra exposure with every turn – Available on orders of 250 journals or more.
Step 5: Any EXTRAS?
Here’s your last chance to really WOW clients. Let them know about additional customization options, like adding shrink-wrapped items or pocket dividers. These creative additions will give them more real estate to advertise and educate end-users, plus it will help their journals stand out from the competition.
Click through the slider to see all the options Drum-Line offers:
Add belly bands
Add pocket dividers
Add custom insert sheets
Choose from either one- or two-sided
Make your imprints larger
Can almost fill the whole cover
Add additional imprint areas
Choose from back or inside covers
Make it a Smartbook
Turn any full-color journal into an interactive
Smartbook. Drum-Line uses digital watermark technology
to embed a link in your full-color artwork
that can be scanned by smartphones using a free app.