#6: Look for Fashion Influences
Performance wear isn’t just for the gym. Athleisure is a popular style trend at home, running errands, hanging out with friends – even at the workplace. To make clients and end-users happy, look for styles that reflect the latest trends to ensure they’ll be worn often and repeatedly.
Do your suppliers have a passion for fashion? While it’s okay if they’re not fashionistas, they should still make it their mission to stay on top of trends and know what’s the latest on the runways. Be sure to take a look at top retail brands yourself, too: Figure out which styles are flying off the shelves, and then ask your supplier if they can recreate a similar look for your clients.
For a little fashion inspo, take a look at EG-PRO’s sister brand, Elbowgrease Athletics (EGA). This fashion-forward street-leisure brand can be found at top boutiques, on elbowgrease.com and at retailers in every major city in North America. Elbowgrease Athletics is rapidly expanding their street-leisure brand throughout Canada, Europe, Great Britain, Italy, Australia and many other countries. By utilizing their proprietary performance fabrics and production expertise, they essentially created a new category of influential apparel that bridges between athletics and fashion by focusing on streetwear and major brands' footwear hook-ups.