Athleisure Cheat Sheet: Fitness Fabrics You Need to Know
3 Athleisure Features You Should Never Make a Sale Without
Athleisure is forecast by Morgan Stanley to be a $355 billion industry by 2021. To achieve happy clients and repeat business, you need to provide apparel with product features athletes care about. Sell styles that check off these three must-have features so you can be confident you're providing your clients with the best performance apparel possible and increase your profits at the same time.
#1. Moisture Wicking
This first apparel feature should come as no surprise: Athletes work up a sweat in their performance apparel, whether they're pumping iron in the gym or simply running errands around town. Keep end-users cool and comfortable by recommending apparel made with fabrics that wick moisture away from the body. This allows sweat to quickly evaporate, keeping wearers cool and dry – and ensures your client will wear their promo apparel for years to come.
Did You Know? Cotton absorbs up to 7% of its own weight in sweat or water, while polyester absorbs only 0.4%, per Wicked Sheets.
#2. Antimicrobial
Here's another reason to get on the performance fabric train: antimicrobial fabrics require less washing than non-performance fabrics, which means your clients' garments will last even longer.
Let your customers know antimicrobial features are about way more than comfort. If sweat is in the picture, germs are right around the corner, making antimicrobial fabrics a must. These innovative fabrics prevent the growth of harmful bacteria, mold and mildew, so end-users won't only look good, they'll feel (and smell) great too. Antimicrobial features should be a factor in your clients' purchasing decisions to truly keep their audience at the top of their game.
#3. Sun Protection
No matter what time of year it is, sun protection is essential, especially since performance apparel is often worn outside. Expect apparel recipients to sport their branded gear at the park for a jog, at outdoor stadiums for the big game or even just walking around town with friends. What do all these scenarios have in common? The risk of sunburn. Keep end-users protected with a UPF rating of 50+. Not only will this protect wearers from damaging rays, it will also show that your client's company cares about their customers' health, which goes a long way for positive brand association.
UPF ratings explain the percentage of sun rays that will pass through the garment. For example, UPF 50 means that 1/50 (or 2%) of sun rays will pass through; the higher the rating, the better the protection.
Tech Fleece
Men's Gear Pocket Hoodie
(#J722)
With secured zipper pockets and a reflective trim outline, this hoodie is perfect for athletes who want to take their electronics with them on their workout. EG-PRO also included a built-in slot to accommodate headsets.
Tech Fleece
Men's Pullover Hoodie
(#J723)
This cozy pullover is comfortable and will keep athletes performing at their best.
Tech Fleece
Women's Pullover Hoodie
(#J724)
Choose from a variety of bright and trendy colors to give your clients cohesive branding along with all the performance features they expect.
Tech Fleece
Youth Pullover Hoodie
(#J725Y)
Athleisure isn't just for adults: Clients with young audiences, such as sports teams with young fans, would be wise to invest in performance apparel for kids
Tech Fleece
Men's Open-Bottom Pant
(#J912)
Bottoms are just important as tops when it comes to workout apparel; with these performance pants, end-users will feel like all-stars from head to toe.
Tech Fleece
Men's Jogger Bottom
(#J913)
Joggers are one of the hottest styles in retail. These bottoms help your clients invest in the latest trends without sacrificing performance.
EG-PRO, asi/51831
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