How to Swing Toward Higher Sales With Airflate Dancers
Swing your sales higher with Airflate Dancers. They catch customers’ attention from a distance with their height and motion. According to the American Time Use Survey from the Bureau of Labor Statistics, 1.1 hours per day are spent driving. One of the most effective and low-cost promotional tools to attract drivers is inflatable Airflate tubes that dance high in the wind. Here are four types of dancers and some of the rules, locations and applications that will wow clients looking to stop traffic.
1. Airflate Dancers
These straight, balloon tube-bodies made of 100% polyester Airflate are the most commonly used, with arms that fly in all directions from the side, and topped with hair and face details to delight kids and adults alike. The thinner the poly, the more motion you achieve from the dancer. They can be scaled from low (10 f.t) to impressive height (18 ft.). Decorate in 360-degree full-color dye sublimation with logos or lettering to fit your client’s theme.
Tip
Look for dancers made with strong and durable nylon rip-stop with integrated special UV protection to help them last longer under the sun. Airflate by Ameramark, for example, is made in the USA and meets the highest quality standards for durability.
2. Arrow Dancers
When your client needs to direct traffic to a location like a drive-through or a special event, an arrow banner is the solution. This inflatable is, simply put, the Airflate Dancer with the addition of an arrow at the lower portion of the tube body. The arrow can read “Grand Opening,” “Drive Through,” “Turn Here,” “Entrance” or “Sale Today.” Like the Airflate Dancer, the Arrow version comes in a range of sizes.
Tip
Add value to your client’s Arrow Dancer by offering removable banners that can be changed depending on the occasion. For example, a retail chain could have multiple banners that read “Grand Opening,” “Sale,” “BOGO,” “Clearance,” etc.
3. Tube Dancers
Sometimes simple is best, and this traditional Airflate balloon tube does the trick for businesses that want to make a more straightforward statement focusing on 360-degree graphic design. A striped barber shop pole is a classic example. The Tube Dancer also offers the widest range of heights to choose from – 8 ft. to 20 ft. tall. A full-color dye-sublimation process allows you to recreate any imagery your client desires, like an ombre effect up and down the pole or tie-dye look for a funky festival.
Tip
Suggest lighting for extra impact at night. Ameramark offers systems for all of its Airflate Dancers that create dramatic effect with the colors and movement of the balloons dancing around and making shadows. These can also become a spectacle on stage for concerts and theater performances, and have been used by the VMA Awards.
4. Custom Dancers
For clients that want to replicate their brand in a more specific way, a Custom Dancer is an option. Airflate can be customized to reflect a product or mascot by altering its topper or arrow; the experts at Ameramark have replicated corn on the cob and a fireman. Ameramark will help you choose the right diameter and horsepower of blower to inflate your custom dancer.
Tip
Work with a made-in-the-USA manufacturer so you know quality and safety are paramount. Ameramark has its own equipment, raw materials, craftspeople and quality-control experts in-house. Every order is moved through production efficiently and with an eye toward total customer satisfaction.
Check Municipal Ordinances
Some areas have restrictions on placement of dancers because they’re so effective at grabbing drivers’ attention. Learn the rules of placement and know there are options. Sometimes it's simple as putting the Airflate Dancer in the bed of a truck or on a rooftop rather than city property.
Hot Locations for Inflatable Dancers
- Automobile dealers
- Car washes
- Restaurants
- Festivals and events
- Storefronts
- Drop zones for skydiving for other aeronautics
- Drive-through businesses
- Gas stations
- Entertainment locations
- Stadiums