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6 Sales Opportunities for
Promotional Coloring Books

On your mark, get set, color!
Coloring books are one of the most popular trends to take over the retail and promo worlds. You can maximize your sales by focusing on certain key markets and industries. Discover six lucrative sales opportunities you should keep an eye out for to score the most coloring book orders possible.

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#1 School Safety Weeks

School districts host a handful of safety events for children aged 3-8. From fire and car safety to bullying, you can bet there’s a coloring book to communicate key messages in a fun, educational way. The benefits aren’t just for little ones – coloring books create a positive brand association with parents and guardians, as they’ll associate those safety lessons with your client’s corporate values.

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Flash, the friendly fire department dog, teaches kids how to stay safe around flames.

Children will learn helpful tips and advice on how to deal with bullying and how to make their school a “No Mean Zone.”

Buckley the safety beaver makes it fun to learn about the importance of buckling up.

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#2 Corporate Wellness Programs

Wellness in the workplace is important for many reasons. While healthy employees are happy employees, keeping staff in top shape also saves corporations tons of money in health costs and missed hours.
Studies also show that the meditative benefits of coloring can help reduce stress and anxiety in adults, resulting in increased wellness and productivity – a win-win for employers and employees. Recommend your corporate clients invest in branded coloring books for their next wellness program to reap the benefits for themselves.

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Help end-users unwind while promoting your client’s brand with images of fresh flowers and inspirational messages.

Images of adorable animals accompanied by peaceful messages? Sounds like the recipe for rest and relaxation.

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#3 Children’s Hospitals

While doctors and nurses do a great job making kids feel calm and comfortable, it’s an unfortunate truth that hospitals can be scary. That’s where coloring books come in as a great promotional and therapeutic tool. Coloring books can calm fears with education and awareness on what kids can expect from their hospital visit, delivered through a calming and creative coloring experience. The end result? Children can get through their doctor visit and get better quicker and parents who will appreciate your client as the company that made it happen.

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The hospital isn’t so scary when these cuddly animals walk kids through their first visit.

Children can follow along as a young boy gets his broken leg fixed with this fun and educational coloring book.

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Make Art That’s Made in the USA

You’ll be helping more than clients when you order coloring books from Fields Manufacturing – you’ll be helping the country at large. All of this supplier’s coloring books are completely original, designed in-house and printed in the USA (Minnesota and Michigan, specifically). Not only that, all coloring books are CPSIA-compliant, so clients can have peace of mind about the products they’re delivering to children (and children at heart).
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#4 Doctors and Dentists

Teaching kids how to properly take care of themselves without making them feel scolded or forced is important. Thankfully, coloring books are an extremely effective way to teach kids about topics like brushing their teeth or eating a healthy balance of foods. Establishing healthy habits at an early age helps children lead healthier lifestyles today and in the future. And when kids are happy to go back to the same dentist or doctor, that means happy parents will gladly return as well.

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Good nutrition means happier kids and fewer doctor visits. The diagnosis? Happy kids, doctors and parents.

Getting a checkup can be scary, but it won’t be after children fill the pages of this informative coloring book.

Kids already love to play, but they’ll love it even more once they learn the benefits of staying healthy and active.

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#5 Banks and Financial Institutions

Money smarts are an important skill to learn at a young age. Coloring books are a fun, hands-on way for children to learn all about saving and how banks work. These promotional tools will teach the values of managing money, and adults will appreciate that their bank of choice wants to help them educate their children on financial responsibility, which they’ll return with their loyalty year after year.

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Kids will learn from this friendly banker how to save money in a bank account, all while coloring and having fun.

Little ones will see for themselves how much fun it is to watch a savings account grow, especially when taught by two sweet ducklings.

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#6 Police and Fire Departments

Every school system educates children on the importance of police and firefighters in their local community. From learning what police officers do to what a true emergency is, these branded coloring books help children gain insight and build respect for these figures, and more importantly, the appropriate situations in which to contact them. Remember: It’s not just schools that make great prospects for these promos – local fire stations and police departments will be eager to invest in products that help them reach young citizens.

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Learn from Officer Martin as he explains his job and gives friendly, helpful advice and safety tips for kids.

Kids will be ready in case of an emergency, thanks to this handy coloring book that’s filled with examples.