5 Unexpected Sales Opportunities for Lanyards & Badges
Are you only selling lanyards and badges for trade shows and conventions? You’re missing out on profits! Discover unexpected customers looking to buy lanyards and badges outside of typical needs to secure new lines of business and learn product recommendations that will seal the deal.
#1. Health-Conscious Companies
As businesses begin to reopen and employees head back to the office, it's become paramount for companies to put appropriate health measures in place. Antimicrobial lanyards are one simple way companies can show their commitment to the health and safety of their employees down to the smallest details. These innovative items inhibit the growth of germs and kill odor-causing bacteria so end-users can feel comfortable bringing them in and out of the office.
Insider Tip:
Explain the benefits of hands-free office capabilities. Along with antimicrobial features, lanyards allow employees to easily swipe their name badge or key card to automatically unlock equipped doors – no touch required.
Fields Manufacturing Favorite:
⅝" Factory-Direct Antimicrobial Lanyard (#AM5/8-F)
These lanyards prevent the spread of germs and can also be printed in any PMS color for no additional charge.
#2. Awareness Marketing
Lanyards and badges are used prominently for themed events and promotions, which include healthcare causes like cold and flu season, healthy heart month or breast cancer awareness. But awareness marketing isn't limited to healthcare groups or nonprofits. Businesses across all sectors engage in awareness marketing to show their support for a good cause or current issue.
Insider Tip:
Remember, health awareness events happen annually. Capture a company’s business for these special causes and you’ll enjoy repeat orders every year.
Fields Manufacturing Favorite:
¾" Heavyweight Satin Lanyard (#HWS3/4)
Full-color sublimation can match any cause's colors for recognizable branding on every order.
#3. Charities, Nonprofits & Fundraisers
Along with awareness events, charities and nonprofits host many fundraisers and outreach events throughout the year. These organizations often need to raise money for a good cause, and identification promos like badges and lanyards make it easy to network with potential donors.
Insider Tip:
Have clients hosting a silent auction? Recommend they decorate lanyards and badges with unique ID numbers registered to each patron's name, making it easy to bid on items by sharing their ID number with the hosts of each station.
Fields Manufacturing Favorite:
⅝" One-Ply Cotton Lanyard (#SP5/8)
Nonprofit groups will appreciate the cost-effective price of this lanyard, which helps conserve funds for their important cause.
#4. Employee Uniform Programs
Companies want their staff to look sleek and professional down to the smallest details like lanyards and name badges. They're great for daily use, and many large corporations include lanyards in their company stores to provide updated style options for trend-conscious employees. Remember, lanyards and badges can be your foot in the door for other promo needs down the line, so don't let these opportunities pass you by.
Insider Tip:
If any businesses you work with are rebranding, be sure to ask about their uniform programs, even if that's not the reason they came to you. They'll likely be pleased to order their lanyards and badges from you to ensure the most consistent branding possible.
Fields Manufacturing Favorite:
¾" Nylon Web Material Lanyard (#NW3/4)
Extra durable and built to last, these lanyards are a great investment for businesses of all sizes.
#5. Social Networking Events
The hardest part of networking events? Breaking the ice and getting out of your comfort zone to engage with people you've never met before. Thankfully, lanyards and name badges make it a bit easier by displaying people's information front and center. Recommend your clients include all pertinent information (name, company, location, etc.) so networkers can easily identify who they're speaking to and what they might have in common.
Insider Tip:
Suggest clients decorate each ID badge with an icebreaker question, such as "Ask me for a book recommendation" or "What's your favorite vacation spot?"
Fields Manufacturing Favorite:
Conference Combo (#FSV5/8-FCB700)
One ⅝" One-Color Lanyard
One 3"x4" Full-Color ID Badge
Make your job (and your client's life) easier by presenting this networking duo – perfect for trade shows, conventions and conferences.
Fields Manufacturing: Lanyard Experts for 35+ Years
You can feel confident trusting your order with Fields Manufacturing, as they know lanyards like the back of their hands. This 5-star supplier has been in the business for over 35 years and have countless happy customers to back up that rating. Combine that with FREE 24-hour rush full-color lanyards, 4-hour rush capabilities and USA-made and factory-direct options with over 30 materials to choose from, there's no reason to source your lanyards from anywhere else.