Three Pens That Can Increase Your Monthly Income
Although texting, email and social media are always at our fingertips, writing instruments are still in high demand. By encouraging your customers to include pens with their promo orders, you can supplement your revenue without much effort.
We’ll reveal three of the most popular pens customers are buying and teach you how to position them in your pitches to start generating more cash flow for your business.
PDA Twist Stylus Pen (#PPDW)
Classic Design with a Pop of Color
PDA Twist Stylus Pen (#PPDW)
Classic Design With a Pop of Color
ASI studies show 50% of consumers own logoed writing instruments, and the cost per impression is less than 1/10th of a cent.
Introduce a pen that offers a sharp, clean look with a stylish rubber grip.
Why will people use it?
A smart-looking pen with comfort grip is essential for a wide variety of tasks like:
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Jotting notes at meetings
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Signing checks or cards
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Creating to-do lists for weekend chores
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Writing down assignments at work or in class
End-users of all types will see this pen as a convenient, useful item worth keeping on-hand, increasing impressions and driving visibility for your customers at an incredibly low cost-per-impression.
Who should you target?
This pen’s classic, cool design will be an easy sell to any customer. Maximize your sales by setting your sights on the biggest buyers of promo pens. Based on retail data, the top purchasers of writing instruments include:
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Financial: achieve ordering stability from banks, credit unions and financial advisors
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Real estate: an easy way to make continuous impressions on home buyers
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Insurance: the third highest end-user market for annual distributor sales
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Education: target local grade schools, high schools or universities
How will you benefit from selling this model?
Inspiring companies to add this pen to swag orders will help you improve profits. Even better, you can order in bulk and imprint logos quickly, making it a stress-free process. Put some extra cash in your pocket without hassle.
Matte Color European Design Ballpoint Clicker Pen (#FLWM)
Great for All Organizations & Events
Matte Color European Design Ballpoint Clicker Pen (#FLWM)
Great for All Organizations & Events
50% of U.S. consumers currently own logoed writing instruments, according to ASI’s Ad Impressions Study 2016.
Simple yet sophisticated with plenty of space to make your customer’s logo stand out.
Why will people use it?
A handy pen with professional appeal offers a multitude of advantages that improve the likelihood it will be used regularly:
- Thin & lightweight design: easy to slip in and out of pockets
- Clicker: provides extra convenience and protects the tip
- Exceptional versatility: ideal for any social or professional setting
- Classy: end-users receive a pen with a polished appearance for free
Organizations build customer loyalty and turbo-boost exposure without hurting their budgets thanks to a high-end-looking promo available in bulk at an affordable price.
Who should you target?
Think about big-budget customers right in your own backyard, including:
- Local municipalities: from police and county offices to parks & rec and public works
- Politicians: reach out before elections to fulfill big orders for campaigns
- Healthcare: go after doctors’ offices, dentists, hospitals, urgent care centers and more
- Restaurants: an excellent way to impress customers and improve uniformity
How will you benefit from selling this model?
Featuring this model in your sales presentations can help lead to opportunities you never expected. For example, you could sell it to existing customers as an add-on to orders for conferences or trade shows and earn more total profits from these seasonal and yearly events. Or you could target new customers and steal business away from the competition by offering a more complete package.
Recyclable Click Pen (#RCP)
Save While Showing Support for Sustainability
Recyclable Click Pen (#RCP)
Save While Showing Support for Sustainability
According to the Sense and Sustainability Study by Gibbs & Soell, three out of four consumers are more likely to buy a product if the company is making an effort to be sustainable.
Why will people use it?
Made with a cardboard barrel and bamboo clip, this pen is eco-friendly and functional, helping end-users:
- Make a lifestyle statement: a simple way to express support for sustainability
- Write with peace of mind: a small yet impactful measure to protect the planet
- Enjoy a unique and progressive writing instrument: a go-to pen for any writing task
- Rely on the strength and durability of a high-quality pen: carefully designed and built to last
By associating their brand with a positive cause, your customers will enhance their image and drive customer loyalty as a result.
Who should you target?
Focus on organizations determined to attract forward-thinking consumers, especially Gen Zers and millennials, like:
- Breweries: great giveaway at food and beer festivals
- Juice bars: keep at the counter for signing checks
- Coffee shops: give to baristas for taking orders
- Health & fitness centers: hand out to staff and new members
- Nonprofits: ideal for fundraisers and community events
Be sure to also call on tech startups and other progressive businesses that aim to appeal to young talent at career fairs. This pen will interest education customers as well, whether sold at university bookstores or given away to new students.
How will you benefit from selling this model?
As the green movement grows, you’ll become the go-to distributor for affordable, eco-friendly promos, setting your business up for a lucrative future. By tacking these attention-drivers on to regular orders, you’ll delight customers with better results and increase earnings.