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Love is in the air, and you're going to love this promo idea.
It's time to play matchmaker for the most profitable partnership in promo: traditional promo products and promotional printing. Find out why these two lovebirds complement each other perfectly, plus how to increase your revenue by playing Cupid for both of them. Let's begin!
What is Promotional Printing
Promotional printing includes marketing materials like business cards, brochures, flyers, posters and more. These business essentials go hand-in-hand with traditional promos because your clients are likely already buying them – but they could be buying them from you. Use this matchmaker guide to discover which traditional products (like pens and bags) can help you easily score add-on sales by pairing them with premium print products from DFS.
Contestant #1: Pens
Meet the first promo ready to be set up with print product: pens. Writing instruments are staples in the promotional products industry, and these seemingly simple items are rife with add-on opportunities. Why? Pens aren't just great giveaways, they're also must-haves for every business. While you're discussing traditional promos your clients need for their company, ask them if they've stocked up on branded printed products as well. This is an easy way to introduce promotional printing in a natural way, where clients won't feel like you're pushing for an upsell – they'll appreciate you anticipating their business needs.
Invitations & Envelopes
Invitations & Envelopes
These print products are ideal for businesses that host events. Whether they're planning trade shows, seminars or grand openings, branded invites and envelopes add a personal touch and demonstrate the prestige of the big event. Suggest clients fill them out with their promo pens to add a handwritten message inside.
Notepads
Notepads
Branded notepads are an economical and effective way to get your client's products and services in front of the right audience. Not only can they be used by staff or handed out as giveaways, they also make excellent mailers to promote a new business initiative. Plus, no notepad is complete without a pen to write on it, making this an easy upsell.
Business Cards
Business Cards
Business cards are crucial – they're the first impression your clients make on their audience. They pair perfectly with pens because they can also be used as loyalty cards or appointment reminders, so writing on them is a must. DFS carries a wide variety of styles and sizes (including eco-friendly and premium soft-touch finishes). You'll find the optimal product type for your client's brand and budget.
Contestant #2: Bag
Next, we bring you a promo every print product wants to call their own: bags. Because these items make it easy to carry belongings around, they're excellent for bundling with promotional printing. Tell your clients to slip booklets and brochures into a branded bag to make end-users more likely to pick one up at their next trade show or event. If it's easy for recipients to carry promotional printing, your client's materials are more likely to be taken home and read – a win-win for everyone involved.
Booklets & Catalogs
Booklets & Catalogs
Just like bags, booklets and catalogs are a quick and efficient vehicle to deliver a brand's story in an eye-catching and useful way. Give end-users even more initiative to grab a few to peruse by slipping them into branded tote bags in your client's company colors.
Brochures
Brochures
These promotional printing products are useful for a variety of situations. They can list products and services or serve as an interactive guide for readers to learn more about a company. Pair them with a branded bag and recipients will get full exposure to everything your client's business is about.
Folders
Folders
Folders are for more than storing and organizing information – they're also a symbol of your customer's organization, which is why their pocket folder design and printing is so important. Thankfully, that won't be a problem when you order from DFS, which excels in flawlessly printed branded goods.
Contestant #3: Apparel
Last but not least is apparel, our final promo looking for its print counterparts. While apparel might not seem like an obvious match with paper goods, there's a beneficial connection between the two. Clothing is beloved by end-users because it's fashionable, functional and fun to wear. While audiences may not be running up to grab flyers and business cards, you can bet they will when these products are paired with branded tees and tanks. Slip a postcard or sell sheet inside each shirt to educate recipients on the brand they're about to wear. Before you know it, your clients will have brand ambassadors for life.
Postcards
Postcards
Postcards are a popular sell because they're a quick and easy way to share important information fast. They're also cost-effective to create, making them a great choice for businesses and budgets of all sizes. Recommend clients slip them inside apparel purchases to spread the word about upcoming sales. Or, use them as direct mailers to target specific nearby geographic areas. DFS also offers special touches like velvet finishes and colored paper stock for even more wow-factor.
Flyers &
Sell Sheets
Flyers & Sell Sheets
Colorful flyers & sell sheets command immediate attention, making them ideal for influential marketing that drives response. Help your clients command attention by suggesting die-cut or ultra-glossy flyers and attaching them to branded tees. Or, add a perforation to create a coupon at the bottom of each flyer for a free item or drawing at an event to promote even more excitement.
Posters & Banners
Posters & Banners
If your clients are using branded apparel to drum up interest for an event, recommend they invest in colorful posters and banners too. As one of the best marketing tools out there, these promotional printing products will get the word out about special occasions and can complement the message printed on promo tees.
Now that you've made your love connections, start selling these promotional pairings to increase your sales potential today.
