Idea Generator: Creative Ideas for Custom Products
Looking for fresh and original branding ideas to share with your clients? Stop limiting yourself to the same stock products we’ve all seen before. Instead, discover the world of opportunity available to you with these out-of-the-box promo ideas – the only limit is your imagination!
Take Advantage of Rising Trends
Trends come and go quickly. Oftentimes, by the time stock promos become available that speak to each trend, the moment has already passed and the demand is no longer there. Instead of missing out on the opportunity, let your clients know you can create custom promos for them as soon as new trends hit the scene. Not only will this result in products that resonate with today’s consumers, it will also position your clients as a trend-conscious company with their finger on the pulse of the ever-changing cultural landscape.
Custom Creations by Greater Pacific Industries, Inc.
Pickleball Sets
This latest sports craze is fun and accessible to all ages, making pickleball promos a savvy way to reach multiple demographics and communicate a trend-aware company persona.
Fanny Packs/Waist Bags
This “blast from the past” fashion accessory shows no signs of going away and can be customized to include many unique design elements. Best of all, its wearable nature means every promo will collect impressions all over town.
Tumblers
Explain to clients how end-users, particularly younger generations, tend to have a go-to water bottle they take with them everywhere. Why not make that bottle one that’s branded and custom made for their business?
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Get Creative With Custom Shapes
One underrated way to make an impact on end-users is with promos made in custom shapes and styles. Even if the product itself is a familiar item recipients recognize, they’ll be delighted by the unique look and shape and how it differs from the standard expectation. Along with boasting high perceived value, this also helps your clients stand out from their competitors by illustrating their original approach to business.
Custom Creations by Greater Pacific Industries, Inc.
Mugs
Drinkware is a great category for custom shapes, thanks to its versatility. Consider your client’s industry, products and branding when brainstorming custom shape ideas.
Plushies
Everyone loves stuffed animals, but one only needs so many teddy bears. Mix it up for your clients by creating plushies in custom shapes and characters unique to their brand.
USB Drives
With a low price point and a convenient function for mass appeal, custom USB drives are a great entry-point promo for clients new to custom creations.
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Excite by Experimenting With Size
Increase brand recognition and enhance brand recall by subverting consumer expectations with size. By sizing up or down mascots, characters or other iconic images, you’ll delight end-users and reinforce branding for your clients at the same time. From miniature replicas that recipients can hold in their hands to larger-than-life recreations that show detail like never before, size is a smart element to play with to achieve advertising success.
Custom Creations by Greater Pacific Industries, Inc.
Awards
Suggest your clients reimagine their corporate headquarters as a stunning crystal award for a custom commemorative gift that recipients can proudly put on display.
Inflatables
Inflatable products like pool floats lend themselves well to custom sizes as they’re easy to inflate and more affordable than other large-scale products.
Bobble Heads
A fan favorite for a reason, bobble heads are wildly popular and perfect for recreating an iconic business figure, character or mascot in miniature size.
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Secure Recurring Orders With Collectibles
If your clients want their promos to be kept and cherished for years, recommend they create custom promos with a collectible nature. Think items that will be released in a series or given out to attendees during annual events – but once they’re gone, they’re gone. Their limited availability will incentivize consumers to not only keep each promo but seek out the next release as well to continue their collection and showcase their fandom proudly.
Custom Creations by Greater Pacific Industries, Inc.
Action Figures
Pop-culture figurines remain wildly popular in retail and promo alike, making this product category an excellent fit for clients with recognizable characters or mascots.
Commemorative Coins
With their premium look and feel, commemorative coins are both collectible and make quality souvenirs when sold at museums or other tourist attractions.
Shot Glasses
Instead of just one branded shot glass, suggest your clients make it a collectible set to bump up the perceived value and resulting price tag.
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