The Power of Customization: How To Upgrade Any Product

There are tons of different drinkware styles out there, ranging from mugs to water bottles to champagne flutes and beyond. However, despite this variety, all these drinkware options are recognizable and expected, differing largely only by the logos they’re decorated with. That all changes when you unlock the potential of customization. Think beyond stock styles that exist and create completely unique drinkware instead made in custom shapes specific to your client’s brand, specialty features and more.

You and your clients can cuddle up to this customization opportunity! Plush toys and stuffed animals are an adorable advertising strategy, especially for businesses that want to appeal to children and their families. Don’t let yourself be limited to your basic teddy bears, though. Instead, let your clients know you can bring their brand mascots to life by creating custom plush toys in their likeness; ultimately reinforcing their brand identity in the cutest way possible.

Branded sunglasses are a promo favorite, especially for outdoor events like charity runs, company parties or music festivals. That said, their impact will be limited if they don’t resonate with recipients. If your clients pass out shades that don’t fit properly or provide value, they could end up thrown away instead of spreading brand awareness. This is where customization can make all the difference. Explain to your clients how they can create sunglasses in custom styles and shapes as well as in the ideal sizes for their audience’s demographics.