5 Promo Case Studies

That Show the Power of Customization

Learn how to unlock the full potential of completely custom promotions.

5 Promo Case Studies That Show the Power of Customization

Check out each of these impactful case studies to learn ways you can leverage customization to deliver greater impact and value for your clients.

Burt's Bees® Product Packaging

Objective

Eco-friendly product packaging that engages customers with its fun and unique design.

 
Concept

Natural personal care company Burt’s Bees® came to their distributor partner looking for unique, multifunctional product packaging that aligned with their sustainable brand mission. Greater Pacific Industries, Inc. conceptualized hexagon-shaped boxes reminiscent of honeycomb made from recycled paper for their distributor to present. Each versatile box served as a keepsake container, while its top could be popped out and used as a bamboo coaster. The result? Innovative, reusable and sustainable product packaging that expanded on this established, recognizable brand.

Key Takeaway

Think beyond bags and boxes when it comes to product packaging. There’s no limit on what you can create for your customers when you choose custom, opening the door for more memorable unboxing experiences.

Fiji Water Display Basket

Objective

Display bins for water bottles that attract attention while increasing brand awareness.

 
Concept

Bottled water brand Fiji Water requested the help of their distributor partner for innovative containers to store and display their products in stores. Leveraging 3D renderings, Greater Pacific Industries, Inc. created display baskets incorporating metal, wood and printed plastic that aligned with the brand’s iconic aesthetic and stood out from standard storage bins in markets. This drew more consumers' attention and enforced a more premium brand perception.

Key Takeaway

Display containers not only store product – they can also be powerful promotional tools on their own merit and further brand recognition with every interaction.

Liberty Mutual Employee Gift

Objective

Interactive gift for employees using artwork inspired by the company’s brand.


Concept

Insurance company Liberty Mutual came to their distributor partner seeking memorable, engaging employee gifts that their staff would enjoy and feel appreciated by. Greater Pacific Industries, Inc. got to work and developed a unique building block set that doubles as art to hang on their walls. By assembling the blocks together, employees could create personalized displays, infusing their workspace with a sense of pride and strengthening connection to the company's brand.

Key Takeaway

You can deliver greater value for client employee gift needs by creating completely custom products that can’t be acquired anywhere else – providing recipients with something truly rare and unique to treasure.

Popeyes® Kids Meal Toy

Objective

Kids’ meal toy that promotes the company’s chicken tenders.

 
Concept

Fast food company Popeyes® needed their distributor partner’s help in creating fun and original kids’ meal toys that also promoted their chicken tenders. Greater Pacific Industries, Inc. answered the call by creating this interactive toy that allowed children to customize their chicken tenders with eyes, arms, a beak and a cape, creating a fun and engaging dining experience. The toy's legs also doubled as holders for sauce containers, making it a truly practical and playful promo that kids of all ages could enjoy.

Key Takeaway

Don’t feel limited by a stock assortment of toy products. Instead, draw inspiration from brand logos and mascots to create toys that both kids – and your clients – have never seen before.

Pressed Waist Bag

Objective

Wearable accessory that promotes a juice brand while keeping beverages and snacks cool.


Concept

Plant-based juice brand Pressed needed the help of their distributor partner to create fashionable bags that would allow consumers to carry their fresh juice everywhere they go. Greater Pacific Industries, Inc. exceeded expectations by delivering trendy, fashionable waist bags that aligned with the target demographic’s active and healthy lifestyle, but also kept fresh juice and snacks cold thanks to the roomy interior with insulation on all sides.

Key Takeaway

Promos can do more than just promote brands – they can be creatively designed to aid consumers in enjoying a company’s products too.