5 Sales Strategies for Selling Custom Promos

Unlock the power of custom promo sales — even if you’ve never sold custom before.

With these proven sales strategies at your fingertips, you'll confidently upsell high-impact products, address client concerns with ease and secure orders like a seasoned sales pro.

Click on the icons to unlock each sales strategy.

Tap on the icons to unlock each sales strategy.

#1: Ease Tariff Concerns With Supplier Expertise

Tariffs are top of mind this year and a common hesitation you may encounter when selling custom products from overseas. Speak to these concerns directly by letting clients know that your supplier partner, Greater Pacific Industries, Inc. (asi/58135), partners with a global network of manufacturers, including countries beyond China, allowing them to mitigate tariffs and provide cost-effective imported custom solutions. Thanks to this global sourcing, Greater Pacific Industries, Inc. can often find a low- or no-tariff manufacturer for your product needs.

Watch this short video to learn how Greater Pacific Industries, Inc. can alleviate challenges caused by tariffs.

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Scroll to see some project examples from Greater Pacific Industries, Inc.

#2: Impress With Custom Project Examples

Your clients might be used to only having stock options to choose from when ordering branded items. This creates the perfect opportunity for you to impress with the unexpected possibilities of fully custom options instead. Start your sales meetings off strong by presenting custom project examples to showcase the possibilities of what you can create for your clients. Greater Pacific Industries, Inc. has a variety of case studies to choose from that cover popular product categories like apparel, drinkware, headwear, packaging and more.

Scroll to see some example case studies from Greater Pacific Industries, Inc.

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Scroll to see some example case studies from Greater Pacific Industries, Inc.

#3: Show Progress With Virtual & 3D-Printed Product Samples

It can be difficult for some clients to visualize their custom products prior to being made. Address those difficulties by explaining how you can provide virtual CAD (Computer Aided Design) drawings and renderings of their products as well as custom 3D-printed samples in just a few days after placing their order, thanks to the pros at Greater Pacific Industries, Inc. This allows clients to order confidently, as they’ll be able to see exactly what their custom promos will look like before they’re created, for a true, “no risk” ordering experience.

Watch this short video to learn more about prototyping services from Greater Pacific Industries, Inc.

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Scroll to discover the unlimited potential of custom products from Greater Pacific Industries, Inc.

#4: Stand Out From Competitors With One-Of-A-Kind Products

Fully custom products from Greater Pacific Industries, Inc. allow not only your clients to stand out from their competitors, but also you to stand out from other distributors. Your clients will appreciate that you can offer unique solutions specific to their exact needs while others could only suggest stock options just as much as they’ll appreciate how their branded items can’t be replicated by their competitors and offer one-of-a-kind appeal to their target audience.

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Scroll to discover the unlimited potential of custom products from Greater Pacific Industries, Inc.

Scroll to discover the unlimited potential of custom products from Greater Pacific Industries, Inc.

#5: Ensure Brand Consistency With Exact Colors, Characters & More

When it comes to branding, consistency is key. Explain to clients how they’ll never have to settle for “close enough” colors or product features when they choose fully custom products. Greater Pacific Industries, Inc. allows for total customization over every element of your client’s project, from exact brand colors to creating products in the likeness of their unique mascot or logo. With custom promos, the only limit is your creativity.

Watch this short video to see how Greater Pacific Industries created a custom plush toy of a client’s unique mascot.