Custom-labeled mints are an excellent way to sweeten your sales numbers, yet many distributors don't know how profitable they can be – or how to sell them. Make sure you're a step ahead of your competitors by staying in-the-know on how to pitch these tasty promos and why they make such a great sell. Read on below for all the answers you need to get started today.
Think About Mints!
Why should I sell custom mints?
We'll keep it short and sweet: They're easy to sell and promise a big return. Custom-labeled mints make an easy pitch thanks to their low price point, and they pack big profit potential when you consider how many customers buy them. Plus, they have a very short sales cycle due to their consumable nature, which means customers will have to come back for repeat orders multiple times a year.
Little Mints Mean Big Profits
Don’t believe those orders add up? Take it from Hospitality Mints – adding just one case of custom-labeled mints to five orders a week could bring in over $13,000 of incremental income each year.
How do I sell my clients on custom mints?
Explain the branding potential behind the buttermints. While they're a low-cost item, custom-labeled mints make a big impact by providing company information, increasing impressions and boosting brand loyalty. In fact, Hospitality Mints found when businesses give away promotional mints, 69% of consumers think more highly of their business and 61% say they would be more likely to return and recommend their business to others. Not only do custom-labeled mints deliver impressions from each promo, they'll also increase awareness through word-of-mouth. Can you think of any other promo that works so well for such a low cost?
Who should I sell custom mints to?
These mints pack mass appeal. Custom-labeled mints are popular across all industries. If they have a receptionist desk or sales department, you’re looking at a great sales opportunity for mints! But there are a few industries known to purchase them the most. To maximize your mint sales, take a look at:
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Healthcare (doctor’s offices, hospitals, clinics)
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Finance (banks, investment firms, financial advisers)
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Education (colleges, high schools)
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Real Estate (firms, agencies, organizations)
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Automotive (car dealerships, repair shops, body shops)
How do custom mints serve as a marketing tool?
They help your clients stay fresh in their customers' minds, and there are a multitude of ways to market using the wrapper:
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Add a call-to-action to engage recipients and encourage further action
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Add a QR code to increase site traffic to a dedicated article, video or webpage
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Promote social media handles to help forge new connections and increase likes and follows
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Provide service and product information to spread awareness
Whatever the marketing goal, custom mints can help.
More Impressions for the Road
Hospitality Mints found when businesses give away custom-labeled mints, 50% of consumers will take a mint and keep it for later. That means your clients can reach their target audience long after their first interaction, when that potential customer decides to enjoy their mint minutes, hours or even days later.
How can my clients customize their mints?
The right supplier will help keep your mints looking fresh. Everyone likes having some creative input on their promos – make sure your custom-labeled mints are no exception. For instance, Hospitality Mints lets your customers choose from a variety of colors to decorate their promotional candies, including the wrapper and the ink used for the imprint. Logos and other artwork can also be utilized and fit to the size of their candy wrapper.
What types of candy can my customers choose from?
There are plenty of options to choose from – they can pick whatever satisfies their sweet tooth. When it comes to soft candies, Hospitality Mints' best sellers are Buttermints, Chocolate Buttermints and Assorted Pastels. They also offer Jelly-Filled Mints, Pink Buttermints, Soft Peppermints and more. If hard candies are more appealing to clients, they can choose from Hard Cinnamon Balls, Assorted Fruit Buttons, Green Peppermint Starlites and Cinnamon Starlites. No matter what type of candy your customers are after, they'll find a tasty treat to fit their need.
How should I advise my clients to use their custom mints?
While mints are one promo, their possibilities are endless.
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Incorporate into employee celebrations by adding them to goodie bags or gift baskets
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Leave out in a bowl on reception desks or in conference rooms to make 9-5s a little more enjoyable
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Hand out during trade shows and conferences to make networking interactions more memorable
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Leave a few behind after prospective client meetings to sweeten deals even more
There are plenty of ways your customers can use custom mints in their marketing – these are just a few of our favorites to get them started.
Sell Once, Profit for Years
Mints are an annuity. Hospitality Mints has found when you sell them once, your customer will continue purchasing them for 8 1/2 years on average .
Can I show my clients what their custom mints will look like?
If your clients have any changes, you can just log back on and tweak the design until it's up to par to what they envision, ensuring satisfaction before placing their orders.
What are some unique selling points of custom mints?
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Made in the USA
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Printing done with water-based ink
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High-quality ingredients
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Triple-distilled peppermint oil
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Pure cane sugar
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Sustainably-sourced palm oil
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Gluten- and nut-free
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Hospitality Mints recycles close to 100% of the materials used for packaging (of incoming supplies & raw materials)
Not only will your clients support the country's economy, they will promote the wellbeing of the earth and show their customers they're an honest, eco-friendly company.