Keeping the spread of germs down will remain a top business concern even after consumers return in large numbers. Best practice for public safety is to avoid presenting products with multiple touchpoints. Instead, stick with single-use items or individually wrapped products that eliminate the risk of cross-contamination. For example, opt for personal-sized hand sanitizer packets and/or travel-size bottles instead of sharing an industrial dispenser that multiple people touch. Another option is wrapped and sealed custom mints for a consumable that's guaranteed to be safe from contamination.

While marketing budgets are beginning to ramp back up, expensive promos are still just not in the cards for many companies. Rather than miss out on their business entirely, meet them where they are and suggest budget-friendly items instead. There are many ways to make a big impact for little spend. For example, hand sanitizer shows customers you care about their health, while custom-wrapped mints express customer appreciation. Both earn brand loyalty for mere pennies, so these promos deserve a spot in your sales presentations. Your clients will thank you.

Affordable Advertising Choices: