Why You Should Sell Clients
Sustainable Promos
Your clients’ promo choices can demonstrate their commitment to sustainable decisions and practices.
Sustainability is more than just another trend, it’s our future. For many of your clients, it’s actually become an active part of their everyday lifestyle as well as a direct influence on their spending decisions. In fact, sustainability is so important to the average consumer that companies like your clients’ are expected to play a role in these eco-friendly efforts.
Sustainability Fast Facts
Chances are, your client’s company shares a similar commitment to sustainability, whether it be through partnerships with nonprofits or working to make their supply chain as environmentally sound and ethical as possible. But how can you help them share these initiatives with the world? Leveraging sustainable promo products to enhance their eco-friendly reputation is easier than both you and your clients might think.
Make Plant-Based Promos Pop With the Right Partner
In this new era of “sustainable swag,” choosing the right supplier partner will ensure your clients' companies aren't only talking the talk, but also walking the walk. Thanks to their partnership with beloved retail brand PopSocket and the new PopGrip Plant offering, ASI supplier iClick is proving to be that partner.
You might already know of PopSocket as the trendy tech accessory that makes it easy for end-users to hold their phones for easy scrolling, picture snapping and more. PopGrip Plants have all those benefits and more, as they are constructed with plant-based materials that enable them to be fully recyclable through the innovative TerraCycle recycling program. The result? A highly effective promo product that both your clients and end-users will be proud to use. Branded PopSockets speak volumes, but the actions behind the PopGrip Plant project are louder than words.
What do your clients’ recent promo choices say about their brands? Do they accurately reflect their company values and commitments? Here’s what you need to know to ensure your clients’ future promotional products are both sustainable and memorable while also making their brands stand out in this ever-changing sea of brand messaging.
Consider the Promo Product Life Cycle
Trade shows are back in full swing, along with the all-too-familiar feeling of returning with your carry-on bag full of awesome promotional products. However, have you ever considered how much use you actually get out of these branded items? Both your clients and end-users will think about things the same way.
This usage period, or lifecycle, of a promo product is often overlooked by brands that are solely focused on pricing and impressions. The truth is: Choosing promo products with a longer lifecycle generates more impressions and greater value in the long run. That’s why eco-friendly brands are shifting their focus to reusable promo products and reaping the rewards.
Due to the widespread use of mobile devices, most consumers carry one of the best promotional opportunities in their pockets every day. This is what makes PopGrip Plants, available through iClick, to be one of the greatest – and green – advertising solutions out there. These useful and sustainable phone accessories are used every time end-users make a call, send a text or scroll TikTok. That can account for millions of impressions in the long term.
Instead of spending their lifecycle confined to an office desk, sustainable products are out there and in the faces of hundreds of potential consumers every day. However, true sustainability goes beyond simple reusability. The real impact starts before the promo product is even produced.
Not All Promo Products are Created Equal
While it’s easy to see the negative impact of single-use promo products, it’s important to keep in mind that a commitment to sustainability starts at the early stages of manufacturing. The materials that products are made of and the components they contain can tell a bigger story about your brand’s commitment to the environment.
Is the product made using plant-based materials? Products that substitute plastic with materials such as cornstarch, canola oil and castor beans can significantly reduce carbon emissions produced during the manufacturing process.
Another important question to ask would be: Is the product fully recyclable? Eventually, the lifecycle of all promo products must come to an end. But that doesn’t mean it has to be reduced to waste. Recyclable promo products can be reborn into new products to help close the manufacturing loop.
Be Part of the Solution
As of 2021, 85% of people around the world think sustainably when making purchases, per a recent Bankrate study. And with many consumers reporting to have a more favorable opinion of a brand if the promo product they give out is environmentally friendly, the benefits of sustainable products are as clear as day. However, if you’ve been presenting your clients the same promotional products for years, it can be difficult to make the switch.
The PopSocket PopGrip Plant available through iClick makes it easy. If you’ve used a PopSocket product before, you already know just how useful and impactful they can be. A custom PopSocket with your client’s logo has the potential to make an impression every 10 minutes by utilizing the best ad space that exists on the back of a phone. And because each PopGrip Plant is made with at least ⅓ plant-based materials and is fully recyclable, you get the same effective promo product while being part of a bigger, sustainable solution.
Opens in a new window.By keeping these tips in mind, you can help make your clients’ giveaways greener and able to form more meaningful connections with the countless consumers worldwide who are prioritizing environmental issues. A long-term partnership with a sustainably-minded company could start with choosing to present them the right eco-friendly promotional product. The PopSocket PopGrip Plant might be that exact item.
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