5 Distributor Success Stories:
Why Signage Sells
The display panel market is expected to grow from $137.7 billion in 2019 to $167.7 billion by 2024, per research by MarketsandMarkets. Need more reason to invest in this billion-dollar industry? Let these case studies convince you further. Discover how five distributors just like you were able to leverage promotional signs and displays to assist customers with their advertising goals while also making a profit for themselves. Plus, we reveal timely pandemic-related shelter and signage needs you should capitalize on right now.
As the leader in the industry, E-Z UP knows what it takes to create easy-to-use, instant solutions with quality and innovation in mind. Attention to detail, custom in-house printing and exceptional service make their products highly trusted and used by Fortune 500 companies.
Case Study #1
A National Animal Hospital
A reputable animal hospital came to their distributor partner looking for displays and signage for use at community events. Caring for people's beloved fur babies can get expensive, and this organization relies heavily on donations from fundraising. To maximize their fundraising potential, the animal hospital requested a large shelter to use as a home base so passersby could easily see where to stop and donate to the cause.
To accomplish these goals, their distributor worked with supplier E-Z UP to provide both a large-scale shelter and branded table covers repping their hospital, resulting in a 15-piece order. These displays made it easy to attract attention and gave them a designated spot to speak with animal lovers face-to-face, which resulted in more donations. On top of that, their distributor was able to take home a large profit and a new client relationship with a huge company full of reorder potential.
Timely Sales Opportunities
ANIMAL WELFARE
Outdoor fundraisers are the cat's meow right now, so be sure to ask veterinarians, animal surgery centers, animal shelters and rescue organizations what they have on the calendar. E-Z UP's shelters are a breeze to assemble and they can be used over and over, so even small nonprofits can afford to invest in one. Another current need is pet drop-off areas at the vet, as social distancing prevents many owners from coming inside for appointments. Recommend your clients set up a booth with a branded table cover to clearly mark the area for maximum efficiency.
CLIENT NEED
Branded displays and signage to encourage donations at community events
PROFIT POTENTIAL
Branded displays and signage to encourage donations at community events
~$7,000
Products Purchased
Case Study #2
A Local High School
School districts are packed with promotional needs, like this local high school that came to their distributor in search of school spirit signage and displays. They wanted to invest in a branded shelter emblazoned with their school mascot for use at various sports games, community events and pep rallies.
Knowing this client intended to bring their shelters to multiple locations, their distributor spotted a savvy upsell opportunity: transport bags and shelter weights. With help from E-Z UP, this distributor set the school up with a large shelter as well as weight bags and a convenient roller bag so they could take their school spirit to all their away games.
Timely Sales Opportunities
EDUCATION
School districts and colleges alike had to shift to remote learning in the last year and are just now beginning to bring students back in person. This has led to increased demand for client projects such as branded tents decorated in school colors to use as outdoor classrooms, designated supply pickup stations, or outdoor school spirit and sporting events. Pro tip: Consider shelters with open sides to allow the greatest airflow and to keep students of all ages safe.
CLIENT NEED
Customized displays for sporting events branded with the school mascot
PROFIT POTENTIAL
Customized displays for sporting events branded with the school mascot
~$500
Products Purchased
Case Study #3
A National Fast Food Chain
For this fast food chain, advertising and raising awareness is on the menu. This restaurant needed displays and signage to promote the grand opening of a new location. Additionally, they were looking for versatile products that could be repurposed and used for remote catering events as well as local community events.
Their distributor delivered with a bundle of branded goods from E-Z UP, including a shelter, sidewalls, rail skirts and roller bags to carry it all. Since this fast food chain had lots of wiggle room in their budget, the distributor was able to upsell an assortment of items that all fulfilled a specific need, checking off everything on the client's wish list while putting money in the distributor's pocket.
Timely Sales Opportunities
FOOD & BEVERAGE
With indoor dining restrictions still in place in many regions, restaurants, cafes, bars and breweries all need branded shelters and signage for outdoor dining setups. Shelters with open sides allow air to flow through, but still offer guests protection from sun and wind and provide a sense of privacy. Or, for businesses offering order pickup, set up an outdoor booth dressed up with a branded table cover so guests know where to grab their to-go orders.
CLIENT NEED
Displays and signage to promote a store grand opening as well as for use at remote catering and community events
PROFIT POTENTIAL
Displays and signage to promote a store grand opening, as well as for use at remote catering and community events
~$1,000
Products Purchased
Case Study #4
A Retail Sporting Goods Store
As anyone who's been to a trade show knows, it can be hard to stand out on the floor. That's why this sporting goods store came to their distributor in search of signage and displays that would set them apart. They needed cost-effective promos that would allow them to set up shop at multiple events in the trade show circuit and interact with potential customers in a personal way.
Their distributor recommended they invest in freestanding walls, tables and chairs. Knowing affordability was a concern, their distributor worked within their means to find a way to mark off booth space without purchasing an entire shelter. Branded walls, tables, table covers and chairs from E-Z UP were just what they needed to accomplish their goals while staying within their budget.
Timely Sales Opportunities
SPORTS & FITNESS
Thankfully outdoor sports have been able to continue during the pandemic, yet safety precautions must still be put in place to keep athletes, coaches and fans healthy. Shelters don't just provide players with a place to rest and get out of the sun – they also designate an area where teams should stay to avoid cross-contamination with those outside of their "bubble." And don't forget about booster clubs! Fundraising needs are greater than ever, and booster clubs will happily set up shop outside under shelters to attract fans with spiritwear and game-day merch.
CLIENT NEED
Branded displays and signage for upcoming trade shows
PROFIT POTENTIAL
Branded displays and signage for upcoming trade shows
~$600
Case Study #5
A Large Grocery Store Chain
Not all signage is for outside events. Many businesses need branded displays and signage for in-store promotions, as was the case with one larger grocery store chain. In a store that's already chock-full of advertisements and special offers, marking off a location for the in-store event is a must; displays and signage can fulfill that need.
In order to attract attention from shoppers and clearly designate the area for the promotion, their distributor provided shelters and chairs from E-Z UP. Durable, easy to set up and simple to use, these products made a great fit for the various staff members who would be using them. The benefits continue for the distributor as well – they're now this chain's go-to source for signage for all their future in-store events.
Timely Sales Opportunities
FOOD STORES
While we might be past the toilet paper panic of last year, grocery stores and food markets still have pandemic-related sign and shelter needs. Signage is just the thing for clearly displaying social distancing guidelines, capacity limits and symptom checklists. Shelters can be used for in-store promotions as well as outdoor needs, such as designating areas where shoppers can get hand sanitizer or get their temperatures checked. Finally, to-go orders apply to food runs too. Use signs or table covers to communicate where consumers should go to pick up their grocery orders right in the parking lot.
CLIENT NEED
Customized displays and signage for in-store promotions
PROFIT POTENTIAL
Customized displays and signage for in-store promotions
~$500
