Sales Opportunities:
4 Markets Eager to
Buy Bags & Backpacks
No matter what's going on in the world, bags are one promo that will always be popular. Thanks to their utility and range of unique styles, you'll always be able to find a bag or backpack that works for any business or budget. Tap into lucrative sales opportunities by targeting specific audiences with specialized bags that speak to their needs.
#1
Trend-Setting Students
School backpacks have enjoyed a major facelift since our days on the elementary school playground. The big, bulky bags of the past are now sleek and stylish, with innovative advancements that speak to the tech-centered world students live in. Laptops and tablets are necessities in today's classrooms – opt for backpacks that are up to the task. Padded laptop and tablet pockets are must-haves to prevent damage to devices as students trek across campus.
Backpacks aren't limited to back-to-school either. They make excellent tools for recruiting, as well as giveaways to promote sponsored school events. Students will also be proud to wear branded backpacks from their most recent internship to show off their experience.
Backpack Sales Tip:
Let's Get Social
Branded backpacks are one of the most popular campus accessories and have great retention rates and exposure. The exposure isn't limited to in-person events, either: Younger generations love posting on social media. Remind your clients that if they invest in stylish promos now, they stand a better chance of having end-users snap pics of their products.
KLM Promo Picks:
This affordable yet fashionable backpack features multiple compartments, a padded laptop slot and a trendy heather gray color – all things young audiences will appreciate.
Modern design elements aren't just nice perks anymore, they're necessary to win the favor of millennials and Gen Z.
Thanks to its slightly larger size, this backpack is just the thing for lugging laptops, tablets, textbooks and more around campus.
#2
Athletes & Adventurers
When aiming to appeal to an active audience, it's important your promos solve problems they face. For example, hikers, campers and fitness fanatics all need durable, easy-to-clean bags that help them transport gear to and from the gym and the great outdoors effortlessly.
Focus your sales efforts on duffel bags and pouches that will hold cellphones, sneakers, water bottles and more, all at various price points to comply with any project budget. Remember, athleisure is all the rage, and athletic-inspired promos need to comply with retail trends to be effective. Show your clients sleek and modern styles to achieve optimal sales success.
KLM Promo Picks:
This inexpensive waterproof phone pouch makes a great add-on item for projects targeting active audiences.
Imprint this large waterproof dry bag with full-color heat transfer – something not all suppliers are able to do on PVC material – for branding that gets noticed.
With an inner zippered pocket, fastening belts and two detachable padded shoulder straps, end-users can wear this item like a backpack or carry it like a bag.
For fitness junkies with lots of gear, there's no better promo than this roomy and durable duffel bag that's both useful and fashion-forward.
#3
Coporate Commuters
The corporate workplace as we know it has certainly changed this year. Employees are just beginning to return to the office, if they're returning at all. Many are working from the safety and security of their homes as companies adopt a work-from-anywhere policy that allows workers to plug in wherever they can get Wi-Fi.
Laptop backpacks pair perfectly with this changing industry, as they allow recipients to take work laptops and tech on-the-go, wherever their "office" is that day. Recommend your clients send staff backpacks as a thank-you for working so hard these past few months. Or, mail them out to keep team spirit high, creating a sense of unity even when they're apart.
Improve Security With Anti-Theft Features
From trade secrets to confidential client notes, corporate accounts need to pay special attention to security, and that includes their promos. Look for anti-theft features in backpacks you sell to keep documents safe and secure no matter where workers are located.
KLM Promo Picks:
Premium and professional, this popular backpack has everything 9-to-5-ers need, including padded laptop and tablet slots, two small secret compartments and a card slot on the shoulder strap.
New this year, this anti-theft laptop bag makes a great choice for high-level executives who want to keep confidential data secret.
This laptop backpack is especially popular with corporate accounts as it boasts a modern business look many professionals like.
For those with a classic sense of style, this messenger bag provides a casual take on the traditional briefcase, perfect for laptops and other items.
#4
Traveling Technicians
There are some professions that require regular job site or client visits, such as construction crews or account managers. For these industries, portable promos are key. These businesses need backpacks that make it easy for recipients to take work equipment with them, which can mean heavy tools and technology.
Focus on backpacks built for the task, with features like strong and sturdy padded straps and multiple compartments for keeping tools and important documents safe. Engineers, technicians and contractors will appreciate backpacks designed with their business in mind, and that personal touch will keep them coming back to you for their next promo need.
KLM Promo Picks:
Made with premium waterproof material and featuring extra splash-resistant zippered front pockets, this sport bag will hold up on any job site.
17" Laptop Backpack in Black (KB9007)
This backpack has storage for all the work essentials with its padded main compartment, organizing pockets and side pockets.
Rugged and retail-approved, this pack will help workers carry all their equipment while remaining comfortable and looking cool.
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