Everything You Need to Know to Sell Lighted Headwear

Looking for the next promotional bright idea?
Look no further: lighted headwear is here.

 

Lighted caps and beanies are fashionable, functional and full of promo potential, but many distributors aren’t informed on how to sell them. Allow us to illuminate the who, what and why of lighted headwear so you can power up your pitches and give your bottom line a boost.

WHO

The customer base for lighted headwear is greater than you think. While there are many clients who will be interested in lighted hats and beanies, Panther Vision knows you’ll have the greatest luck selling to:

WHAT

You’ve found the customers, but what styles do you sell them? Panther Vision is proud to offer a variety of lighted headwear options so you can appeal to all your clients’ different needs. Whether they need to see at a distance or arm's length, or simply want to brighten up their style, there’s a lighted headwear promo for them.

With millions sold since 2002, your clients are sure to love the OG lighted promo cap. Thanks to its low price point, the CAPLight should be your go-to for clients that have small budgets. They’ll be ecstatic to learn this innovative item is within their price range, especially considering how popular promo caps are with consumers – even the non-lighted variety.

  • 2 LEDs for distance and overhead lighting
  • 21 lumens of light output
  • 6-panel, low-profile style

Because of its concealed under-brim technology, the POWERCAP boasts an upgraded design from its predecessor, taking lighted headwear to a new level in functionality. This hat style also comes in a wide selection of colors and patterns including REALTREE, so it’ll be easy to find one that matches the look and feel your client's brand.

  • 4 LEDs for task and distance directional lighting
  • 48 lumens of light output
  • Corporate premiums

Baseball caps not your thing? Let your clients know about POWERCAP beanies as well. This fashionable yet functional headwear style makes a great pitch for trend-savvy clients, or businesses that work predominantly outdoors (beanies are excellent for keeping ears warm). Like the original POWERCAP, these beanies come in a plethora of patterns, like checkered plaid and safety yellow – perfect for the outdoorsmen or hipster in all of us.

  • 4 LEDs with simple on/off operation
  • 48 lumens of light output
  • Best-seller for winter season

The HLC/HLB Series

The latest innovation: incorporating a headlamp into ball caps and beanies.

Give your clients the best of the best with the latest innovation from Panther Vision. Using LED lighting technology from their best-selling FLATEYE™ flashlight line, the HLC and HLB series boasts powerful headlamps for maximum brightness and visibility. Best of all, they run on AAA batteries, so your clients can save money on battery costs while getting more bang for their buck with these top-of-the-line lighted promos.

NEW FOR 2019!

300% brighter with the widest light field and high/medium/low controls
75 lumens of light output
Runs on economical AAA alkaline batteries

WHY

Now that your clients are interested, let’s seal the deal. While there are many ways lighted headwear will make effective advertising tools for your clients, Panther Vision recommends highlighting these top three selling points to win your clients over and get them to sign on the dotted line.

#1 – Increased Productivity

For professions where workers need to use their hands in dark environments (think plumbers, electricians and home inspectors), having to hold flashlights can be a hazard. Either they hold the flashlight and try to perform their tasks with one free hand, or they set it down and work with limited visibility. Both of these options hinder job performance and increase the likelihood of mistakes.

Ask your clients if their business or customer base runs into these issues regularly. If so, lighted headwear could be a perfect solution. End-users will be able to have full visibility of their tasks and have their hands free to work, increasing their efficiency.

#2 – Safety

Not only is juggling flashlights while working troublesome, it’s dangerous. The Occupational Safety and Health Administration (OSHA) found that out of 4,675 worker fatalities in 2017, almost a quarter were from construction, many from falls or electrocution. By eliminating these risks factors, up to 582 lives could be saved every year.

Let your clients know that investing in lighted headwear will keep their workers and consumers safe. By being able to see clearly in dangerous environments, they’ll be able to reduce accidents and feel more comfortable on the job, something that will go a long way for brand recognition and appreciation.

#3 – Outdoor Recreation

Last but not least, lighted headwear is great for exploring the outdoors. Campers, hunters and fishers will be able get out in the wilderness bright and early (Panther Vision offers styles with green lights that won't spook deer), while runners and dog walkers will be clearly visible for their early morning or late-night jogs.

If your clients have a large outdoor market, lighted headwear will make a great marketing choice. End-users will use these caps and beanies frequently, which means tons of impressions for your clients. They’ll also position your client as a company that understands their consumers’ needs, which will increase conversions later on.

See the lighted headwear from Panther Vision in action by watching this short video.