Brand-new youth-inspired styles
brought to you by PEI Corporate Sales.
Perry Ellis is proud to introduce Original Penguin to the corporate apparel market. Founded over sixty years ago, Original Penguin embodies a mix of iconic American Sportswear with modern minded style into a diverse range of products for a full lifestyle brand. Made for originals, by originals.
Original Penguin Golf (OPG): Brand Overview
It began in 1955 with a drunk salesman and a taxidermic penguin named Pete (yes, really), but Original Penguin has since grown into an iconic American apparel company. Worn by the likes of Frank Sinatra, Dean Martin, Arnold Palmer, your clients will be proud to associate their company with this renowned apparel brand.
Recognized for their commitment to originality, modern style and classic American sportswear, this promo apparel brand should be the first on your list when your clients want to make their company stand out while staying true to classic American values their audience counts on them for.
Watch this short video and learn about OPG's story.
OPG by the Numbers:
Original Penguin is more than a promo apparel provider: This world-renowned clothing company is wildly popular with retail all over the globe. Share these sales-driving stats with your clients to educate them on the impact their promo apparel could have:
How to Sell OPG: Popular Products
Now that you're sold on the brand, what products should you pitch? Original Penguin carries a variety of garment types, so whether your clients are looking for polos, jackets or headwear, you'll be able to provide it. Best of all: these styles boast a flattering, tailored fit, ensuring your clients' apparel lives up to its expectations. Check out these popular styles that will look just as good in your sales presentations as on your clients:
Trend Alert: The Earl™ Polo
Who to Target With OPG:
Demographics & Psychographics
While classic American sportswear style can appeal to a vast majority of markets, there are specific sales opportunities that promise above-par returns. Set your sights on these key demographics and psychographics to increase your profit margins and secure more orders for Original Penguin apparel.
Demographics
Understand who wears this iconic brand and plan your pitches accordingly.
The Young & Young-at-Heart
Original Penguin is most popular with millennials, or older generations that aren't afraid to stand out. Fashion-forward end-users of all ages will appreciate this brand's spunky style.
$60K+ Annual Income
High-end can mean slightly higher costs. But don't worry: End-users in this salary range will understand the importance of investing in quality clothing.
Urban/Metropolitan
City slickers, unite. The sleek and free-spirited brand is best suited for clients with a predominantly urban audience.
Psychographics
Take it a step further and master how end-users think to market to them effectively.
Buy Brands That Stand for Something
OPG stands for quality garments you wear to have a good time – what's not to love?
Creative and Stylish
It's no surprise that fashionable end-users and end-buyers flock to the Penguin.
Tech-Savvy
Wearers of this brand are on top of the latest tends, including tech.
Confident
Focus on clients who aren't
afraid to stand out.
Outgoing
With these extraverted folks rocking your clients' brand, they'll gain incredible name recognition in no time.
Culturally Aware
Look for markets aware of what's going on in the world – a key factor for this global brand.
Social
This brand was created from an unlikely brainstorm, so social savvy is essential.
Influencer
Originality influences others – something your clients and their customers will be no stranger to.
Humorous
Let's face it: a bow-tie-wearing taxidermic penguin is funny – and it should be!
Let's Get Social
Don't underestimate the power of social media when it comes to apparel popularity. Original Penguin Golf influences a global community of almost 1 million users – and counting.
Do your clients need more
convincing Original Penguin is the apparel brand for them? Take a look at some of the famous faces you can spot rocking this iconic clothing. Let your clients know they'll be in good company using OPG styles for their advertising needs.
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View the 2020 OPG catalog.
