How to Tee Up For More Orders With Golf Apparel
Welcome to the golf renaissance. While social distancing made most group sports difficult last year, golf was the one activity players could still enjoy safely outside with others. With the weather getting warmer once again, now's the time to gear up for golf apparel sales. Make more green by helping your clients hit the green – we've got all the stats, sales tactics and top products you need right here.
Cameron Smith
Original Penguin PGA TOUR Brand Ambassador
Golf Apparel:
Top Products to Present
Not all golf apparel is created equal. Make sure you're only selling retail-quality garments from brands and suppliers you trust to ensure your clients get the product performance they expect. You can't go wrong by adding these popular styles available through Perry Ellis International.
Provide clients with trendy and fashion-forward polos from retail favorite Original Penguin®.
These Original Penguin® polos have all the bells and whistles: moisture-wicking properties, double-knit fabric, jacquard soft touch and more.
Not only are these Original Penguin® pullovers great on the green, they make excellent corporate uniforms and workwear pieces too.
You can count on retail brand Callaway® to create high-quality, comfortable garments that also keep wearers cool.
These Callaway® polos feature UV Repel technology that keeps skin safe from the sun's harmful rays – a key selling point for outdoor apparel.
This comfortable pullover features plenty of stretch to give wearers a full range of motion.
Branding Benefits:
WHY GOLF APPAREL WORKS ON AND OFF THE COURSE
Educate your clients on why golf apparel is worth investing in. Not only does this category fulfill a current consumer need, but it also ensures everyone looks
polished and professional off and on the course.
Performance Fabrics & Features
Moisture-wicking, thermal regulation, stretch and flexibility? Golf apparel has it all. Players will stay cool and dry from hole one to hole 18, while stretch fabrics and ventilation ensure maximum comfort on and off the course.
Weather Resistance
Your clients won't have to let inclement weather get in the way of their event thanks to wind- and water-resistant fabrics. Best of all, if consumers are caught in the rain, they'll appreciate high-quality apparel that keeps them as comfortable as possible.
High Perceived Value
Deals are often made on the golf course, and giving important guests high-quality apparel is a great way to woo them and make them more inclined to work with you. Thanks to polos with high-end appeal and retail-approved style, these apparel picks will go a long way with impressing big-shots at networking or charity events.
Longevity
Golf apparel isn't a flash-in-the-pan trend. These time-tested styles and silhouettes won't fall out of favor – they'll remain a popular sell with your clients for years to come. Not only does that mean it's a product category you can count on, but it also means clients are likely to come back to you for reorders year after year.
Color Choices
Corporate clients need their apparel to match their brand, so you'll want to offer a big selection to choose from to ensure you have what they need. Perry Ellis International carries golf apparel in plenty of styles and shades, which means you'll never have to miss out on an order because you can't match a company's colors.
Timely Golf Sales Opportunities to Look For
Not only is golf experiencing growth as a whole, there are unique pandemic-related opportunities you and your clients should take advantage of now for the greatest impact possible. Keep an eye out for the activities and events below and be sure to ask your clients about what golf events they have coming up on their calendar.
Corporate Uniforms
Thanks to high-quality construction and performance features, golf apparel is a top choice for work uniforms that can be worn in the office or while telecommuting from home.
Charity Tournaments
As indoor banquets are a challenge, nonprofits and generous donors are instead hitting the green to raise awareness and network.
Team-Bonding Events
With most corporate offices working remotely, golf has emerged as a safe team-bonding exercise to get the gang together and boost morale.
Corporate Meetings
You've heard of walking meetings – get ready for golfing meetings. Corporate execs love stretching their legs and brainstorming new ideas on the course.
Corporate recognition & appreciation gifts
Golf apparel, especially from recognizable retail brands, boasts high perceived value and will go a long way in recognizing important clients, teams and individuals.
The Rise of Golf:
Sales-Driving Stats to Share
Cameron Smith
Original Penguin PGA TOUR Brand Ambassador
The numbers don't lie: Golf may be the one activity that actually experienced more participation and purchases last year, despite the ongoing pandemic. Share these facts with your clients so they can see the opportunity for themselves and feel confident that branded golf gear is the way to go to garner impressions this year.
Increased Outdoor Team Activities
Among five activity segments measured, outdoor activities saw the least disruption caused by COVID-19, at just 34% of respondents saying they were unable to participate due to pandemic restrictions, per the Outdoor Industry Association.
More Rounds Are Being Played
All U.S. states saw an average of 14% more rounds of golf played in June 2020 compared to the same time period the year prior, per Perry Ellis research.
Golf Gear Sales Are On the Rise
Golf equipment sales increased by 51% in June 2020 compared to the same time period the year prior, per Perry Ellis research.
New Players Are Taking Up the Game
In June 2020, full set golf club sales grew by 68%, golf glove sales grew by 51% and golf ball sales grew by 45% – all attributed to new players hitting the green, per Perry Ellis research.
Training Aid Sales Are Increasing
At-home golf practice gear experienced a 78% increase in sales through June 2020, due to players looking for a way to practice their swing off the course, per Perry Ellis research.
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