While working from home has become the norm over the past few years, the desire for remote flexibility has always been there. Thanks to technology advancements, many jobs can be completed outside of traditional office spaces (think: home offices, communal workspaces, cafés, libraries, etc.)

The numbers don’t lie: the world has changed and employees now want at least the option of remote work, or employers risk losing top talent to another company who can provide it.

Share these statistics with your clients to convey the importance of keeping remote work in mind for workwear orders:

If there’s one word to know for workwear this year, it’s “comfort.” As many employees are now logging on from home, the line between corporate wear and everyday wear has become even more blurred. Gone are the days of stiff jackets and suit and ties. Instead, employees are opting for cozy pieces that are comfortable to wear at home and transition seamlessly for tasks outside of work too.

However, don’t think comfortable apparel means “unprofessional.” Employees aren’t necessarily trying to work from their PJs. What they’re really after are soft and stylish branded pieces that look as good as they feel when worn. Try presenting hoodies and zip-ups to capitalize on the popularity of loungewear without sacrificing professionalism.

Face-to-face meetings still happen remotely – they just look a little different these days. Video conferencing services like Zoom and Microsoft Teams makes it easy for employees to connect with important clients and customers remotely for meetings, presentations, brainstorms and more.

Since staff will only be seen from the waist up, it’s important their tops convey the values of professionalism and sophistication your corporate clients desire. Polos and woven shirts are perfect for this need, as they’re classy yet still extremely comfortable to be worn around the house.

Last but not least, let’s talk about layers. Outerwear should be included in all uniform programs, regardless if employees work outside. Why? Well, multiple reasons.

First, even at-home offices can get chilly, and layers allow workers to bundle up while still keeping their company name front and center on video cameras or on-site for client visits. Secondly, promotional outerwear has a high perceived value. Staff will appreciate being given high-quality jackets and pullovers, which results in boosted morale and increased company loyalty. Finally, outerwear will be worn out around town. That means your client’s brand will be seen outside of the work world, gaining tons of impressions from each employee’s local community.