Heighten Holiday Sales With
5 Display Ideas for Retail Clients

Ready your retail clients to win sales this holiday season with effective signage and displays. According to Deloitte’s annual retail holiday sales forecast, retailers can expect robust sales growth of 5 to 5.6% over 2017’s shopping season.

 

The key for brick-and-mortar stores to get their share from online competitors is by drawing customers inside. Recommend your clients provide exciting in-store experiences through improved showrooms and interactive displays. “The leading retailers this holiday season could be the ones who are able to strike the right balance between innovation, experience and value that best engages the consumer and stands out in a busy season,” says Rod Sides, vice chairman of Deloitte LLP and U.S. retail and distribution sector leader.

 

Here are five ways you can help your clients create the atmosphere to attract consumers.

1. Showcase Sales

Consumers expect good deals during the holidays and retailers discount deeply, frequently changing pricing. Make it easy for them to highlight sales and suggest a portable display option with a full-color poster that can be easily loaded at eye-level. For example, an aluminum frame Double-Sided Poster Display Stand weighs just 9.5 lbs, and it's easy to insert new signs for multiple messages throughout the holiday season. Look for a partner like Post Up Stand, which offers quick, 48-hour turnaround time after artwork proof approval to meet the last-minute discounting decisions your clients make.

2. Engage With Events

Who doesn’t love a party with a photo op? Vibrant full-color Retractable Backdrops help your clients create the perfect space for their customers to take selfies with Santa or brand mascots during the holidays. These backdrops are dye-sublimation-printed banners measuring 94 inches wide by 82 inches high. They easily pull up from the base of a free-standing frame, attaching to support poles with an interior bungee cord. Plan a themed event and add orders for invitations and promotional selfie prizes.

3. Draw With Direction

Bring consumers into retail shops with directional signage. Banner displays inside a mall concourse or outside a building should be colorful and large enough to grab the attention of passers-by. Look for options that have double-sided graphics, are fitted and well secured with durable anodized aluminum frames. For example, Elegance Glide Tension Fabric Banner Stands work well in-store for retail and malls while Horizontal A-Frame Banner Displays with vinyl banners are better for outdoor use.

4. Wow With Windows

Meet budget and time constraints while transforming storefront windows with flexible vinyl laminate Window Clings, Removable Window Film and Repositionable Window Graphics, which come in a variety of sizes. These decals can be imprinted with full-color graphics and fit a range of price points. With a supplier like Post Up Stand, they’re available within 48 hours after artwork proof approval for last-minute holiday events and flash sales. They’re lightweight, portable and can be applied and reapplied for maximum cost-per-impression. Also available quickly, and perfect for outdoor exposure, are Perforated Window Graphics, which are custom-printed with water-solvent inks to give them long-lasting color for use through sunlight and rain.

5. Interact With Service

Help clients give the best possible customer care during the holiday rush with useful signage that improves shoppers’ experience. Create flow for store traffic with directional signage – suspendible Poster Hangers can indicate product location without taking up floor space. Organize lines at cash registers with display tools like Café Barriers and use A-Frame Chalkboard Displays to erase and change wait times or provide information to alert customers about shipment arrivals.

Online Goes Pop-Up

Just because a brand is online doesn’t mean there’s no desire for a street-level presence during the holidays. In fact, according to Digiday, luxury e-consignor brand The RealReal began having pop-ups in 2016. Following its November 2017 pop-up in San Francisco, it experienced a 500% increase in the metro area’s online buyers year-over-year. Help your online clients professionalize their pop-up events with full-color dye-sublimated Table Throws. They can display their logo and product imagery on the front, back, sides or center of the table cover to increase the brand’s graphic visibility in the middle of a mall, at a host-retailer or at seasonal festivals.

Drive Sales

Recommend custom car magnets to realtors for self promotion. According to the Bureau of Labor Statistics, there are 16 million people employed in this sector, and for many, their car is their office. A full-color, UV-resistant weatherproof vehicle magnet is a low cost-per-impression way for a realtor to get their name around town.

Showcase a Message Anytime, Anywhere With Post Up Stand!

Post Up Stand’s innovative banner stands and large-format printing services are customized for trade shows, lobbies and point-of-sale displays. The company prides itself on high-quality service and production as well as a 48-hour turnaround time after artwork proof approval on any size order thanks to its large stock of inventory and dedicated printing, production and customer service staff members. This Cleveland, OH, manufacturer provides banner stand displays and mobile presentation solutions for your clients with trade show, retail store, restaurant, hotel lobby and any advertising display locations. Its products are incredibly versatile and lightweight, featuring high-quality graphic imaging.

 

To learn more, visit www.postupstand.com or call 800.935.3534.