With the economy still stabilizing in the wake of the COVID-19 pandemic, it should come as no surprise that clients care a lot about cost right now. One of the simplest ways to secure orders is to offer products at price points they can afford. Promotional socks fit this need perfectly. Even premium socks are available at a great price for the quality, so your clients don't need to compromise: They can have the best of both worlds and stick to their budgets.

While the promotional sock category in general hits a pleasing price point, Wilson Brown Sock Company takes it a step further. Thanks to their streamlined business model and Lean Six Sigma Certified employees on staff who constantly look for ways to improve the fulfillment process, this supplier is able to get costs even lower. You’ll always feel confident knowing you’re getting the best deal.

Promo popularity often follows retail, and promotional socks are no exception. Go into any apparel and accessories store and you'll find a selection of socks with unique patterns, designs and sayings on them. This trend is particularly popular with young audiences (think Gen Z, college students and interns) as well as those in corporate America.

One trend Wilson Brown Sock Company has noticed is the rise in quirky and creative dress socks. In the past, neckties and pocket squares were often worn to express the wearer's personality while complying with strict dress codes. However, with workplaces adopting more relaxed clothing requirements, this trend has shifted to socks. Both men and women use fun patterns and pops of color to add pizazz to any outfit in and out of the office.

Another effect of the pandemic is the increased demand for domestically made goods. Due to supply chain strains and transit delays, it's often safer to order from U.S.-based suppliers. After all, who wants to risk delayed in-hand dates and unhappy clients?

Wilson Brown Sock Company isn't new to the made-in-the-USA manufacturing story – they've lived it. Based in North Carolina, this supplier has seen the heritage of American manufacturing firsthand, as there used to be almost 100 sock mills in just their county. Why is this so great? There's still a wealth of knowledge and connections in their community, which gives them access to yarn vendors, skilled knitting machine technicians, machine parts and more.

Promos are only as good as their customization options. When it's time to talk decoration, the last thing you want to have to tell a client is, "Sorry, we can't do that." Not only is customization important for meeting corporate brand guidelines, it's also a crucial component for promotions that get noticed. You want to show clients something new and unexpected. Is your supplier up to the task?

Customization is one area where Wilson Brown Sock Company really shines, due to their in-house design team and advanced knit-in capabilities. This allows for shorter lead times, as the in-house designers know their capabilities better than a contractor would. This supplier also uses state-of-the-art machines that allow for more detail in the designs – Wilson Brown Sock Company can put text, logos, colors and more almost anywhere your client wants.

To illustrate the wide appeal of promo socks, take a look at Wilson Brown Sock Company. This supplier fulfilled a large amount of orders in Puerto Rico, where socks are exceptionally popular for being an inexpensive way to unite groups or sports teams, especially for kids. Don't be afraid to think outside the box when prospecting for potential clients – there's opportunity in places you wouldn't expect.