6 Reasons Blankets
Are Must-Sell Branding Tools
It's time to get comfortable pitching these cozy and creative promos. Blankets are full of benefits your clients and their customers will love. We're breaking down the top selling points you need to include in your sales presentations to bundle up more orders before the year is through.
Reason #1: High Perceived Value
Every client wants promos that look expensive, but not the expensive price tags that come with them. Luckily, that's not a problem with promotional blankets that boast a high-end feel, even in budget-friendly styles. Whether your clients opt for the highest-tier wool blankets or cost-effective fleece throws, recipients will be impressed when they receive such valuable gifts for free. Not only will this make consumers more likely to engage with your clients, it will also help you stand out as a provider of high-end goods at great prices.
Reason #2: Longevity
Forget about promos that are used once and thrown away. Provide your clients with the incredible cost-per-impression of blankets, and they'll be looking at reusability for years and years. Don't believe us? Think back to your childhood home: We're willing to bet there are still blankets from your youth draped over your couch, and that they're just as beloved as when you were a kid. Tell your clients their brand name could be on those blankets, creating an emotional attachment between their company and target consumers over time.
Reason #3: Usefulness
While blankets look and feel great, it's their usefulness that makes them truly outstanding. Promos that serve a purpose are kept longer – just take a look at the 2019 Global Ad Impressions Study, which found that utility is the second greatest reason (after quality) that recipients hold on to promos. Blankets fulfill this need flawlessly – they're designed to keep end-users warm and comfortable at home. As anyone who's had that fall and winter chill creep into their homes knows, it pays to keep blankets around, and those of the branded variety are no exception.
Pitch Blankets Made From the Right Materials
To ensure the most efficient blankets possible, take a look at the fabric used to create them. Different materials provide different benefits, so it's important the fabrics used align with the usage your clients have in mind. For instance, faux fur and lambswool should be your go-to choice for warmth and comfort, yet if your clients are looking for water resistance, polyester will be the way to go.
Not sure what's what? Talk to a member of the Kantana Blanket Co. team for expert advice on how to pick the perfect fabric for your project.
Reason #4: Gift-Giving
If your clients are looking for end-of-year gifts and incentives, they'll find much to love about blankets and throws. These high-end and high-quality products are major crowd pleasures for corporate and end-of-year presents. Why? They're popular gifts in the retail space, too. Recipients won't feel like they're getting just another office item imprinted with their company's name. Instead, they'll recognize that they were given a real present meant to reward them, improving their attitudes about work and the effectiveness of the gifts themselves.
Reason #5: Mass Appeal
Finding the right promos for your client's audience can be hard, but blankets make it easy. Everyone needs blankets at home, whether to throw across the couch in case of chilly nights or to curl up with a good book. No matter what age or background a person comes from, they'll appreciate receiving a soft and snuggly blanket, making this a one-size-fits-all advertising solution. If your client's audience is made up of diverse demographics, let them know blankets will be their new branding best friend.
Reason #6: Decoration Options
Last but not least, let's talk decoration: You'll be hard-pressed to find promos with a larger imprint area than blankets. Think about these giant branding tools like warm and cozy billboards for your clients – after all, they're almost as big, but way cuddlier. Supersized imprints not your client's thing? That's OK! Kanata Blanket offers embroidery, sublimation, lasered patches and direct lasering as well. No matter what your client's style, logo or price point is, they'll have a method to match.
Begin With Best-Sellers From Kanata Blanket Co.
You're sold on the potential of branded blankets – but what styles should you sell? We've rounded up six of the top-selling styles from Kanata Blanket Co. that deserve a spot in your sales presentation. Take a look at these popular products and decide for yourself which style your clients should get cozy with.
Urban Alpaca Home Throw
Challenger Lambswool
Pro Vision Plush Throw
Tek Explorer Picnic Blanket
Velura™ Travel Quillow
