Make the Sale:
Essential Product Features for Education Clients
Each promo market has its own unique considerations, and education is no exception. Make the grade – and make the sale – by understanding the product features K-12 schools and colleges need to succeed. To illustrate this, we’ll look at one popular product and how it offers all these must-have features at fast turnarounds and affordable prices.
Variable Data Printing
K-12 schools and colleges often need to personalize promos, such as lanyards, to reflect teacher names, grade levels, sports teams, PTA volunteer names or club names for general use throughout the school year or for specific events. However, depending on the decoration method, these changes can get costly. Make sure you can offer your education clients variable data printing. For example, TrueColor lanyards allow for personalized details within a single run – no extra fees needed. Remember: school budgets are often tight, so saving education clients on expenses can be the difference between securing the sale or missing out on the order!
Full-Color Graphics
When it comes to raising school spirit, it all comes down to the details. Staff and students want to see their exact school colors and school mascot represented on their promos, not a close alternative or stock design. This means full-color printing is a must. Thankfully, TrueColor lanyards are here to the rescue with the ability to produce vivid, intricate designs, including gradient colors, that won’t peel off or fade. Best of all, with PMS color match included, you can reproduce your clients’ exact shades without increasing their cost.
Multiple Material Options
Another savvy way to offer value to education clients is by giving them a choice of what material their promos are made from. This is a smart strategy because this small detail can speak to larger business goals or priorities. For example, preschools, kindergarten and early elementary schools will appreciate antimicrobial materials that can help prevent the spread of germs. On the other hand, colleges and universities may opt for eco-friendly materials, like bamboo or recycled PET, that will align with sustainable campus initiatives. TrueColor lanyards are available in all of these options and more, making it easy to speak to your clients’ exact concerns.
Easy Design Assistance
Many education clients – particularly local public school systems – won’t have a graphic designer on staff to advise on how promos should look. Thankfully, with TrueColor lanyards, a background in design isn’t necessary to create stunning, full-color products! These clients can simply use the online “Design-A-Lanyard” tool from Promovision, Powered by Brady, to select their product specifications, upload artwork and more. This removes a barrier for your clients and makes it that much easier to win the order and show you understand their needs. If clients need additional help, this supplier’s U.S.-based art team will be available to answer questions and communicate updates and proofs throughout the process.
Rush Service Available
While school calendars are typically planned out far in advance, things come up throughout the school year that will require quick turnarounds in order to meet deadlines. Make sure your supplier has options for those “need it now” moments so you can say “yes” to every order. Promovision, Powered by Brady, for example, offers domestic printing options with just 3-5 day production times, allowing education essentials like lanyards to get into your clients’ hands as soon as possible.