10 Lucrative Markets To Target for Lanyard Sales

Looking for lanyard sales opportunities? These 10 profitable sectors are the perfect place to start. Learn the major considerations of each market so you can speak to their needs and secure the order.

#1 Corporate

Increase safety and security for your corporate clients by providing them with high-quality lanyards to pair with their employee name badges and IDs. Along with helping to ensure only approved personnel enter buildings, this will also make a great impression on new staff members who will appreciate being gifted a free lanyard decked out in their company colors and logo during the onboarding process. Let corporate clients know they can invest in environmentally friendly lanyards to align with any sustainable goals they may have, as well as personalize lanyards with each employee’s name to make a greater impact.

#2 Education

Not only do K-12 school districts and colleges frequently use lanyards for students, teachers and administration, they’re also a great product for booster clubs to sell or stock in campus bookstores as spiritwear. Students in particular often keep their keys and belongings attached to a lanyard and love using them to show off their school pride. Let education clients know they can personalize their lanyards as well to feature school grades, teacher names, club names and more.

#3 Entertainment

Popular destinations like amusement parks, carnivals and fairs are excellent prospects for lanyard sales as guests typically prefer to remain hands-free while enjoying these attractions. Consider creating lanyards decorated with the current year so guests can purchase them in gift shops as a souvenir to commemorate their vacation. Investing in lanyards of different colors and designs is also a great way to visually designate annual park members, day passes and other vacation packages.

#4 Events

For large-scale events like trade shows, conferences and conventions, it’s important that attendees are easily identifiable so things stay organized and run smoothly. Lanyards will keep ID badges front-and-center for staff, security and fellow guests to view and recognize easily. This is another great opportunity for lanyards personalized via variable printing to include attendee or organization names, reinforcing branding and networking opportunities.

#5 Government

The sales opportunities for government lanyards begin before candidates even take office. Catch potential clients along the campaign trail by providing lanyards for use during fundraising events, town halls and rallies. Along with being used by candidates and their campaign team, lanyards can also be handed out as giveaways to constituents to encourage them to show up on voting day.

#6 Healthcare

Doctors’ offices, hospitals and urgent care centers can get extremely busy. It’s crucial that patients are able to easily identify healthcare providers to get the help they need, making lanyards a top buy for this sector. This is just as helpful for medical staff, who often need to keep their hands free to examine patients or carry charts and equipment from room to room. Offer custom designs with department names or medical symbols to enhance professionalism, organization and trust. Best of all, you can provide antimicrobial lanyards to prevent the spread of germs when it matters most.

#7 Music

From small local concerts to the largest multiday music festivals, lanyards are an essential product used to properly identify staff, guests and VIPs. Recommend concert management companies purchase lanyards in different colors to identify each guest’s ticket type, from General Admission to luxury influencer packages and beyond.

#8 Nonprofits

Thank volunteers for offering their time for charities, fundraisers and outreach events by giving each one a personalized lanyard with the branding of their important cause. Great for wearing during charity events, lanyards can also be gifted to passersby for free in order to spread awareness about the initiative.

#9 Retail

Lanyards have double the sales potential for retail clients, as they can be used by employees during work and also sold on the retail floor for patrons to buy themselves. Talk to your retail clients to learn which design elements appeal to their customer base. Then, bring those aesthetics into their custom lanyards to reinforce branding and ensure lanyards get purchased.

#10 Sports

From local athletic camps to professional sports leagues, lanyards are a popular product for the sports sector. Branded lanyards decorated with team colors, player numbers, mascots and slogans are a popular purchase for fans, or they can be gifted to athletes to reward their hard work for the season at award ceremonies.

Make the Sale With TrueColor Lanyards from Promovision, Powered by Brady

With TrueColor Lanyards from Promovision, Powered by Brady, your clients can have it all: affordable pricing, fast fulfillment, intricate full-color designs (including striking gradients) and variable data printing for enhanced personalization. While you can customize your order for your clients’ preferred size, materials and attachments, you can’t go wrong presenting the popular styles below.

Custom Full-Color TrueColor - 5/8"
(PTC10-PL-58)

Explain to clients how these lanyards are made with eco-friendly, recycled materials, allowing them to show their commitment to going green.

Custom Full-Color TrueColor - 1" (PTC10-1)

Take advantage of full-color decoration and variable printing to make personalized lanyards that are unique to each recipient and represent brands in vivid detail.

Custom Full-Color TrueColor Event Lanyard - 1" (ELPTC10-1)

Full-color decoration and variable printed details will turn these lanyards into stylish accessories and beloved souvenirs.

Custom Full-Color TrueColor Event Lanyard - 5/8" (ELPTC10-58)

Enhance networking opportunities at big events with personalized lanyards that allow exhibitors, vendors and attendees to be clearly identified.

Custom Full-Color TrueColor - 5/8"
(PTC10-AL-58)

Your clients will love how these antimicrobial lanyards inhibit the growth of certain types of germs and odor-causing bacteria.

Custom Full-Color TrueColor - 3/8"
(PTC10-PL-38)

Both eco-friendly and cost-effective, this versatile lanyard makes a great sell for a wide variety of businesses and organizations.