Build a Strong Sales Foundation:
How To Sell the Top 5 Promo Categories
No matter if you’re new to selling promo or a seasoned pro, make sure you’ve mastered the basics. We’ll walk you through how to sell the five most popular promo categories so you can maximize your sales and deliver clients their most sought-after products.
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Click on each tile below to learn more about the top 5 promo categories.
Tap on each tile below to learn more about the top 5 promo categories.
#1: T-Shirts
Accounts for 17.3% of overall promo sales, per ASI’s 2024 State of the Industry.
The quintessential promo tee is the bread and butter of client branding needs. Make sure you have an assortment of popular styles ready to present to clients that speak to common buying preferences. For example, heavyweight T-shirts are currently trending and offer a relaxed, fashionable fit, while T-shirts made from eco-friendly materials will speak to the rising demand for sustainability. You’ll find all of these styles and more at Radix Branding Solutions.
Opens in a new window.Offering a relaxed fit and on-trend look, this comfortable T-shirt will be kept and worn for years to come.
Opens in a new window.For clients seeking eco-friendly apparel, highlight this stylish option made from 5% recycled polyester repurposed from plastic bottles.
Opens in a new window.You can never go wrong with this classic long-sleeve tee – and with so many colors to choose from, your clients can complement their branding with ease.
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#2: Drinkware
Accounts for 10.7% of overall promo sales, per ASI’s 2024 State of the Industry.
Drinkware is all the rage, making this a must-sell category to take advantage of. Don’t limit yourself to just tumblers and mugs: ask your clients about any promotional activities they have planned where food and drinks will be served. Disposable cups from Radix Branding Solutions decked out in full-color, full-wrap printing will reinforce brand identity with every beverage served. They also boast an affordable price point, making them a great “foot-in-the-door” promo product that can lead to future business.
Opens in a new window.Your clients can spread brand awareness by serving cold beverages in these high-quality, recyclable cups.
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Opens in a new window.The perfect size for any occasion, these paper cups are just the thing for handing out hot coffee or tea during promotional events.
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Opens in a new window.Score add-on sales by asking your clients about branded drink sleeves to keep beverages hot and hands from getting burned.
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#3: Polos
Accounts for 9.5% of overall promo sales, per ASI’s 2024 State of the Industry.
Polos are another popular apparel request, commonly ordered for employee uniforms. Make sure you present styles that come in a wide variety of shades so your clients can find a close match to their company colors without extra fees. Radix Branding Solutions carries both adult and youth sizes that are soft, stylish and comfortable to wear during long shifts or simply for everyday wear.
Opens in a new window.Silky smooth, soft and eco-friendly, this professional polo does it all and is perfect for both casual wear and company uniforms.
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Opens in a new window.Don’t forget about youth styles! This polo offers moisture-wicking capabilities that will keep kids comfortable while they run and play.
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#4: Headwear
Accounts for 9.1% of overall promo sales, per ASI’s 2024 State of the Industry.
#5: Bags
Accounts for 7.9% of overall promo sales, per ASI’s 2024 State of the Industry.
#4: Headwear
Accounts for 9.1% of overall promo sales, per ASI’s 2024 State of the Industry.
Hats are always in high demand, with clients seeking popular styles like cozy knitted beanies or classic baseball caps branded with their logo. Radix Branding Solutions makes it simple to provide clients with their headwear of choice with this assortment of in-demand hats. Be sure to add striking embroidered decoration for a high-end, retail-inspired look.
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Opens in a new window.Featuring relaxed style and a distressed look, this popular hat style feels like a worn-in favorite from the first day it’s worn.
Opens in a new window.With over 30 colors to choose from and a versatile one-size-fits-all design, it’s never been easier for your clients to create their perfect branded beanies.
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Opens in a new window.Affordable, lightweight and low profile, this classic hat will promote any business in style.
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#5: Bags
Accounts for 7.9% of overall promo sales, per ASI’s 2024 State of the Industry.
Bags are versatile and practical promos for businesses of all sizes and budgets. Talk to your clients to figure out which product type is best for their needs. Affordable options like drawstring bags or totes are ideal for largescale giveaways, while backpacks are great gifts for students, employees or valued customers. Radix Branding Solutions offers options in an assortment of materials, styles and price points to speak to every client request.
Opens in a new window.Made from 100% heavy cotton, this durable and reusable tote bag will last for a long time and spread brand awareness every time it’s taken out around town.
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Opens in a new window.Clients can take advantage of a large imprint area and printing up to five colors to represent their brand on this functional and fashionable promo.
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Opens in a new window.Cost-effective and convenient, this 100% cotton drawstring bag makes a great giveaway for a wide range of events.
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