With unique considerations and shopping preferences compared to their predecessors, understanding Gen Z and Gen Alpha is key for brands to stay relevant. Find out everything you and your clients need to know in order to create promotions that resonate with the trendsetters of today and tomorrow by understanding what’s in and what’s out for these demographics.

For Gen Z and Gen Alpha, clean beauty isn't just a trend; it's a lifestyle. Rooted in a desire for sustainability, transparency and good-for-you ingredients, these demographics will quickly turn their back on a brand that’s peddling low-quality products filled with suspicious chemicals and fillers – especially for a category like body care. If your clients want to appeal to these consumer groups, emphasize how they must prioritize products made from simple, natural and recognizable ingredients.

Gen Z and Gen Alpha are more inclined than previous generations to invest in sustainable products that are ethically made and built to last over cheap, single-use items of unknown origins. Giving away low-quality products that will ultimately clog up landfills are a quick way to lose support from these powerful consumer groups. Instead, showcase to your clients an assortment of sustainable items that Gen Z and Gen Alpha can feel good using and will create a positive brand association with your client’s business.

Gen Z and Gen Alpha have reshaped the beauty industry by shifting their focus from makeup to instead opting for skincare and body care. This, along with the larger cultural shift of prioritizing self-care and embracing natural beauty, makes personal care a smart category for your clients to invest in to reach these influential consumers. Include popular crowd-pleasers like body sticks and lotions in your sales presentations to make the sale and deliver great advertising impact for your clients.