2020 was a big year for self-care. Stressful times call for increased focus on mental and physical wellness, and personal care promos speak to that need perfectly. End-users will be ecstatic to receive self-care items that are both practical and pampering. Help clients create their own custom self-care kits by combining products like lotion, lip balm and items infused with essential oils. Recipients will recognize that your client's company cares about their health and happiness in addition to their business.

Unique clients deserve unique solutions. Rather than choosing from pre-set gift options, recommend your clients create custom sets that speak to their specific audience. By picking promos à la carte, you'll provide a personalized experience that will be appreciated and remembered the next time they have to place an order. That personalization will make an impact on end-users, too, resulting in end-of-year gifts that are ultimately more effective than stock options.

Help your clients stick to their budgets (and make your job easier) by taking advantage of free creative options such as themed graphic backgrounds to create kits that bring joy or inspire hope. Themed kits are an especially great gift option for clients that need to purchase large quantities for their full workforce or customer base. By using free graphics and design options, they can save money on customization that can go toward more promos to share.

Sometimes clients need to see an assortment of promos to know which products they want to purchase. For these situations, showcase a few stock gift sets to illustrate the range of items and options available, all for less than they think. Even if you're taking sales calls virtually rather than meeting in person, this "see it to believe it" strategy helps clients envision the end result and will make them feel more confident signing on the dotted line.