SPF, Explained:

What Is the Right Amount for Your Client?

First things first: What is SPF exactly and how does it work? SPF stands for Sun Protectant Factor. It provides a measurement of how long the sun's UVA and UVB rays will take to burn skin. For example, someone wearing SPF 30 sunscreen could stay in the sun 30X longer without getting burned than someone with no sunscreen on at all. Basically, the higher the SPF, the higher the sun protection.

As for how much SPF your clients need? That will depend on the end-use. In general, SPF 15 is satisfactory for short periods in the sun, but SPF 30 is recommended for longer exposure. That said, be sure to ask your clients about how they anticipate consumers using their sunscreen. If your end-user audience is comprised of long-distance marathon runners, for example, you might want to opt for even more SPF to keep consumers protected from heavy sun exposure.

Sunny Sales Opportunities:

Top Markets to Target

Sunscreen is useful for virtually all industries and audiences, so the sky's the limit on who to sell to. That said, you'll find a lot of success reaching out to these specific markets with the greatest needs for outdoor sun protection.

Golf tournaments and matches

Golf is experiencing huge growth, as it's a safe, socially distant activity people can do together outside.

Charity runs and walkathons

Nonprofits are prioritizing outdoor fundraisers for maximum safety, which means participants need to stay safe from the sun's rays.

Travel agencies, hotels and resorts

Sunscreen makes an excellent giveaway for hospitality clients seeking to boost bookings and provide 5-star service to guests.

Colleges and universities

Whether students and teachers are returning to campus or still working remotely, sunscreen makes a thoughtful touchpoint that shows their alma mater cares.

Sports teams and athletic clubs

Keep athletes safe from sunburn during games, matches, tournaments or outdoor end-of-season ceremonies.

Corporate offices of all sizes

Companies can hand out sunscreen or mail it directly to staff to wish them a safe and fun summer, and to thank them for their hard work this year.

Why Sunscreen?

Heat Up Sales With Top Selling Points

Now that you know which markets to target, it's time to seal the deal. Educate your clients on all the benefits of sunscreen so they understand how smart of an investment these important promos are, especially during this unique time.

Safe & Effective

You can feel confident sourcing sunscreen from Raining Rose, as all of their sunscreen products feature broad spectrum protection. This means that sunscreen protects against both UVA and UVB rays, providing the ultimate sun protection possible. End-users will appreciate being given promos that keep them safe – sentiments that go a long way in building brand loyalty.

Quality Ingredients

As Raining Rose is a leading expert in the health and beauty space, they understand the importance of high-quality ingredients. That's why you'll find plenty of skin-friendly ingredients in each of their sunscreen products, such as beeswax, coconut oil and zinc oxide.

Outdoor Usage

Due to COVID-19, the need for sunscreen is greater than it's ever been. With consumers flocking outside in the warm weather to see loved ones as safely as possible, they need sun protection to stay safe from harmful rays too. Explain this high demand to your clients so they understand how valuable these promos will be in the eyes of their target audience.

Affordability

While businesses are opening back up, marketing budgets are still limited for many, especially smaller clients who may not have the cash flow huge corporations have. Thankfully, Raining Rose sunscreen products are cost-effective without sacrificing quality, so your clients don't have to miss out on a hot branding opportunity.

Mass Appeal

Virtually everyone needs sun protection, from infants to the elderly. This makes sunscreen a no-risk marketing opportunity, as sunscreen products are guaranteed to be appreciated and used by any audience. Let your clients know they can have peace of mind purchasing these promos – they'll be received well and end-users will remember the brand that gave sunscreen to them.

Sunscreen Recommended by Raining Rose

Last but not least, let's talk about products! You're equipped with all the info you need to secure sunscreen orders, but which promos should you present? Raining Rose is rounding up their top 10 sunscreen products to take the guesswork out of your sales presentations and ensure your clients are only presented with the best.